Magura

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MAGENWIRTH Technologies GmbH

logo
legal form GmbH
founding 1893
Seat Bad Urach , Germany
management Ralph Berndt, Fabian Auch
Number of employees 1,159
sales EUR 212.69 million
Branch Manufacturer of bicycle and motorcycle components
Website www.magura.com
As of December 31, 2018

The MAGENWIRTH Technologies GmbH is a medium-sized company for accessories, service and component development for two-wheelers of all kinds. The company, through its brand Magura (u. A.  Bicycle hydraulic brakes known) and the development of components for components in Zweiradsport. The brand name is derived from the first letters of the founder's name and place of establishment ( Mag enwirth and Bad Ura ch).

history

Logo replaced in 2010

Magura was founded in 1893 by the inventor Gustav Magenwirth as a manufacturer of (petroleum) engines, hydraulic press pumps and water pressure equipment and has been manufacturing handlebars and handlebar fittings for motorized two-wheelers in Bad Urach since 1923 . In the area of ​​handlebar fittings, Magura was the market leader as an original equipment manufacturer for motorcycle manufacturers and still produces products of this type for all major factories. Fittings from pre- and post-war production are partly reproduced for classic car restoration. From the 1970s onwards, the company intensified its developments for bicycle construction. In total, around 400 patents have been registered for Magura over the years. The logo goes back to a rack and pinion handle developed around 1930. Originally it was one-dimensional and showed a curved rack and the lettering Magura. The modernized logo showed the rack in a tilted side view and the lettering Magura. In 2010 a new logo was introduced, which was adopted for the first time uniformly for all four company divisions (bicycle, motorcycle, industrial applications and injection molding). It still shows the rack, but in stylized form and the lettering Magura. The company is today along with other companies in the group next to the Magura Bebro Group (production and services for the electronics sector), a division within the Group of Munz-Magenwirth Beteiligungs GmbH.

Group

Magura is next Bebro a trademark of the Group of Magenwirth Technologies GmbH ( parent company ), which as a holding company of the two operating companies Gustav Magenwirth GmbH & Co. KG and Bebro Electronic GmbH projects. Gustav Magenwirth GmbH & Co. KG, for its part, has subsidiaries in Asia and the United States in addition to the domestic subsidiary Magura Bike Parts GmbH & Co. KG .

In the 2018 financial year, the group generated sales of EUR 212.69 million. Of this, 136.59 million euros were earned in the bicycle and motorcycle components , plastics and precision engineering division (= Magura), and 77.10 million euros in the industrial electronics segment (= Bebro). The group had an average of 1,159 employees and 26 trainees in 2018. Gustav Magenwirth GmbH & Co. KG (Magura) has around 550 employees in Germany, Asia and the United States.

Web links

Individual evidence

  1. a b c consolidated financial statements as of December 31, 2018 in the electronic Federal Gazette
  2. Reproduction of historical handlebar fittings from Magura (PDF).
  3. West German Economic Chronicle . Paul Weber publisher, Stuttgart 1954.
  4. a b Company & Locations . Website of Gustav Magenwirth GmbH & Co. KG, accessed on June 6, 2017.