Marketing character

The marketing character is a type of social character described by Erich Fromm in the second half of the 20th century, who flees into conformity with public opinion or current fashions and defines his self-worth by being considered something in the eyes of others.

His self-experience depends on whether he offers himself as a commodity on the personnel market and generates demand. Restricted attachment capacity and flexibility up to indifference and arbitrariness are traits of a person who corresponds to this marketing structure. The postmodern character and the histrionic character are considered further developments of this character type .

A description similar to the marketing character has been presented by David Riesman in his type of the externally directed character .

See also

• character
• Erich Fromm: The art of loving

literature

• Rainer Funk: Psychoanalysis of Society. Erich Fromm's approach and its significance for the present. (esp. pp. 34–44), in: Rainer Funk, Helmut Johach, Gerd Meyer (eds.): Erich Fromm today. To the topicality of his thinking. , dtv, Munich 2000. ISBN 3-423-36166-2