Martin Natter

Martin Natter (born September 27, 1966 in Dornbirn ) is Professor of Marketing at the University of Zurich .

Life

Martin Natter studied business informatics at the University of Vienna. From 1990 to 1993 he was an assistant at the Institute for Advanced Studies in Vienna and then moved to the Vienna University of Economics and Business , where he worked as a research assistant from 1993. In 1994 he received his doctorate as a research assistant at the Vienna University of Economics and Business. In 2005 he accepted an appointment at the Johann Wolfgang Goethe University in Frankfurt am Main, where he held the Hans-Strothoff endowed professorship for business administration, in particular retail marketing, until January 2016. Since February 2016 he has been Professor of Marketing at the Institute for Business Administration at the University of Zurich. Martin Natter is married and has one child.

Act

His research focuses on retail pricing, new pricing mechanisms such as pay-what-you-want, entertainment shopping, visual decision support tools, and new product decisions. He is a member of the Editorial Review Board of the “International Journal of Research in Marketing” and the editorial board of the “Journal für Betriebswirtschaft”, “Schmalenbach's Journal for Business Research” and “Schmalenbach's Business Review”. From 2006 to 2015 he headed the start-up center ("Goethe-Unibator") at the University of Frankfurt. His research has been published in numerous media (e.g. 3SAT, PRO7, ZDF, SAT1, NTV, N24, RTL, RTL2, SWR, hr, MTV (Finland), 1 & 1 (Ukrainian TV channel), Radio Brandenburg, SWR1, New York Times, Die Presse, Computerwelt, Cash, Frankfurter Allgemeine Zeitung, Frankfurter Neue Presse, Neue Zürcher Zeitung, Berliner Morgenpost, Der Standard, CIO-Online, Online Spiegel or China Today) reports.

Awards

• 1999, Senator Wilfing Research Award from the Vienna University of Economics and Business
• 2000, Best Paper Award of the City of Vienna (2nd prize)
• 2005, ISMS Practice Prize Final
• 2005, Houskapreis finalist
• 2005, Franz Edelman Prize semifinals
• 2006, ISMS Practice Prize Final
• 2006, Franz Edelman Prize semifinals
• 2008, Best Paper, Commission Marketing
• 2009, Best Paper Award 2009 from the Association of University Lecturers for Business Administration
• 2009, finalist MSI / H. Paul Root Award
• 2014, winner of the ISMS Practice Prize
• 2016, finalist of the EHI Science Award (cooperations)

Publications

• Natter, Martin / Kim, Ju-Young / Ozimec, Ana-Marija (2015): "Practice Prize Winner — ECO: Entega's Profitable New Customer Acquisition on Online Price Comparison Sites", Marketing Science 2015, 34: 6,789-803.
• Ozimec, Ana-Marija / Natter, Martin / Reutterer, Thomas (2010): “GIS-Based Marketing Decisions: Effects of Alternative Visualizations on Decision Quality”, Journal of Marketing, 94–110.
• Nies, Salome / Natter, Martin (2010): "Are Private Label Users Attractive Targets for Retailer Coupons?" International Journal of Research in Marketing, 281-291.
• Faure, Corinne / Natter, Martin (2010): “New metrics for evaluating preference maps”, International Journal of Research in Marketing (IJRM) 261–270.
• Kim, Ju-Young / Natter, Martin / Spann, Martin (2009): "Pay-What-You-Want - A New Participative Pricing Mechanism", Journal of Marketing, Vol. 73 (1), 44-58.
• Natter, Martin / Mild, Andreas / Wagner, Udo / Taudes, Alfred (2008): "Planning new tariffs at tele.ring - the application and impact of an integrated segmentation, targeting and positioning tool", Marketing Science, Vol. 27, (July-August), 600–609.
• Natter, Martin / Reutterer, Thomas / Mild, Andreas / Taudes, Alfred (2007) "An Assortment-Wide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing", Marketing Science, Vol 26, No. 4, 576– 583, 2007.

Individual evidence

1. ↑ Chair of Marketing at the University of Zurich
2. ^ ISMS Practice Prize Final, 2005
3. ^ ISMS Practice Prize Finale, 2006

Web links