Media data
Media data are mostly published by newspaper and magazine publishers at regular intervals and contain more detailed information about individual print media published by the publisher . This includes information on the frequency and dates of publication, advertising prices and conditions, details on the printing process, information on the reach and distribution of the medium, as well as editorial topic plans.
In addition to concrete practical benefits, such as the announcement of closing dates, the media data should also be an encouragement and decision support for advertisers and advertising agents ( advertising and media agencies serve) in order in the newspapers or magazines ads or ads to switch. In addition, the thematic plans can be used to research which thematic reference is planned for the upcoming issues of a print medium. (On this basis, for example, freelance journalists can offer their articles to individual publishers.)
In the age of the Internet, media data are also increasingly being published for Internet sites. They then contain, among other things, information about page views and user profiles.
AMF standard or Planbasix / media data online
The standard for media information published by the Advertising Marketing Trade Magazines Commission (AMF) represents a kind of quality standard for media data. By means of a “schematic” it is intended to help media planners to compare different media data. However, this standard has not caught on and so far has only been used for specialist journals. The Internet portals Planbasix, Media-Daten Online and Leading MediaBase, for example, provide a uniform display of all media data.
Web links
German language offers for topic planning
- Planbasix - portal for media data of the DACH region
- Media data for Austria: LEADING MediaBase Austria
- Media data for Switzerland: LEADING MediaBase Switzerland
- www.media-daten.com: The research and planning tool
- Media-Tor, the media database of (almost) all German-speaking media
- Swiss media data
- PR budget calculator / cost calculator of the communication college
- Explanations of the AMF standard
- die-zeitungen.de: Collection of all media data for German newspapers
Usage data from German-speaking media ( IVW )