Media specialist

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Certified media specialist is a regulated advanced training qualification based on Section 53 of the Vocational Training Act for specialists in the digital and print media industry. It is on the same level as the master’s degrees . The nationwide examination takes place before the examination board of a Chamber of Industry and Commerce (IHK) or a Chamber of Crafts (HWK) on the basis of the media specialist advanced training examination ordinance of November 27, 2019 ( Federal Law Gazette I, p. 1963 ).

Subjects

The exam can be taken in two different subject areas, namely for the certified media specialist in print (part 3 of the regulation) or for the certified media specialist digital (part 4 of the regulation). The other subjects audiovisual media and event technology , which also existed in the older advanced training regulations , were deleted without replacement in 2009, as separate advanced training degrees have now been created for these professions.

Content

The aim of the regulated advanced training in the German vocational training system is to deepen the knowledge and skills acquired after completing dual vocational training (training in the company and in the vocational school / vocational college) and to acquire additional qualifications based on this. The acquisition of skills is primarily based on the requirement to enable future specialists and executives to exercise certain managerial functions in the context of operational practice. Accordingly, competencies in the field of economics and business administration, market, customer and quality orientation, project, team and time management, media and language, marketing, operational communication as well as personnel management and development are conveyed.

Further specific knowledge of media production is added to the training to become a media specialist: planning, managing, executing and monitoring media production, organizing and developing media-technical and business processes including quality management, creating calculations, designing projects and creating product planning and marketing concepts, observance media law issues etc.

Admission to the exam / target group

The media specialist exam consists of two parts, the basic qualification and the action-specific qualification .

For exam Basic qualifications candidates must

  1. a successfully passed final examination in a recognized training occupation that can be assigned to the printing and media industry or
  2. a successfully passed final examination in another recognized occupation followed by at least one year of relevant (i.e. media-oriented) professional experience or
  3. can provide evidence of at least four years of relevant professional experience.

Admission to the action-specific qualification section is granted to those who have passed the basic qualifications section and can provide evidence of at least another year of professional experience.

Structure of the exam

In both parts of the exam, exams on the following topics are given:

Basic qualification
  • Law-conscious action
  • Business management
  • Applying methods of information, communication and planning
  • Cooperation in the company
Action-specific qualification

(Depending on the chosen subject with different examination tasks)

  • Media production in the field of print
    • Products and processes of print and digital media production
    • Print media production
    • Prepress processes,
    • Print media calculation and production planning systems
  • Media production in the field of digital
    • Products and processes of print and digital media production
    • Digital media production
    • Digital media processes
    • Digital media calculation and production planning systems
  • Leadership and organization
    • Human resource management
    • marketing
    • Cost and performance management
    • Media law regulations

Part of this part of the examination is also a project work in the form of a term paper and an oral project presentation to the examination board.

Preparatory courses

There are various providers who prepare for the IHK or HWK exam. Exam preparation courses last 5 to 12 months in full-time form. In the extra-occupational part-time form, the duration is extended to 18 to 36 months. As an alternative to traditional lessons, there has also been an online course for several years. However, participation in an exam preparation course is not mandatory for admission to the exam.

Web links

Individual evidence

  1. ↑ ibid, page 9ff
  2. ↑ ibid, page 17ff
  3. ↑ Media specialist (part-time) | Seminars. Retrieved May 9, 2019 .