Microfranchising

from Wikipedia, the free encyclopedia

Microfranchising is a business model that adapts proven franchising concepts to the specific needs of small and very small companies (micro-enterprises) in developing countries. In combination with microfinance and microloans, microfranchising is an important factor in the fight against poverty.

Examples of microfranchising companies:

  • Village Phone program from Grameenphone
  • CFW-The Healthstore Foundation (Kenya)
  • VisionSpring (glasses, formerly Scojo Foundation)
  • Drishtee ICT Kiosks (India)

literature

  • Naoko Felder-Kuzu: Small effort, big effect. Microfinance and Microfranchising - Models against Poverty. rüffer & rub, Zurich 2008, ISBN 978-3-907625-40-8 .
  • Jason S. Fairbourne, Stephen W. Gibson, W. Gibb Dyer (Eds.): MicroFranchising. Creating Wealth at the Bottom of the Pyramid. Edward Elgar Pub, 2008, ISBN 978-1-84844-053-1 .