Minimum Viable Product

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A minimum viable product ( MVP ), literally a “minimally viable product”, is the first minimally functional iteration of a product that has to be developed in order to meet customer, market or functional requirements with minimal effort and to guarantee action-relevant feedback.

description

The term MVP comes from the Lean Startup concept and was coined in 2001 by the entrepreneur Frank Robinson and popularized by Steve Blank and Eric Ries . The product, which is created quickly and easily, is only equipped with the most necessary core functions, e.g. B. (for an internet-based product) through a landing page to save work, money and time. It is published to gather feedback from (potential) customers; Here early users play a special role who can best put themselves in the shoes of the product. The feedback is then used to expand and improve the MVP round by round.

The goal of this strategy is to avoid products that customers don't even want. The information gained about customer requirements should also help to direct the capital investment towards the best product.

Purposes

  • Testing a niche in the market with as little development effort as possible
  • "Accelerated learning" (cf. Dave Meier, Center for Accelerated Learning in Lake Geneva in the US state of Wisconsin)
  • Earliest possible provision of a product to users ( early adopters )
  • If necessary, the basis for other products
  • Proof of the software developer's manufacturing competence

Related terms

The concept can be transferred to other aspects of the start-up company , e.g. B. the "Minimum Viable Team", d. H. the minimal workforce with all the necessary skills to make the MVP a reality.

criticism

Many developers of mobile and digital products are now criticizing the MVP, as customers can easily switch between competing products through platforms (e.g. app stores ). Products that do not offer the expected minimum standard of quality are inferior to competitors who enter the market with a higher standard. Several new approaches have emerged from the criticism of the MVP approach, e.g. B. the Minimum Viable Experiment (MVE) or the Minimum Awesome Product (MAP).

Individual evidence

  1. ↑ 8 Special features of lean startups - deutsche-startups.de . In: deutsche-startups.de . January 26, 2015 ( deutsche-startups.de [accessed on May 16, 2018]).
  2. ↑ Minimum Viable Product: 5 questions about the MVP - computerwoche.de. Retrieved May 16, 2018 .
  3. ↑ startworks.de: 6 dangerous mistakes about the minimum viable product, with which founders sabotage themselves
  4. ↑ Carlos Beneyto: The MVP is dead, long life to the MAP. (Minimum Awesome Product). In: Medium. February 5, 2018, accessed January 11, 2019 .
  5. ↑ Death to the Minimum Viable Product! | Lean User Testing. In: Lean Customer Research. January 28, 2015, accessed January 11, 2019 (American English).
  6. ↑ fluidmobile: Minimum Awesome Product in app development. In: fluidmobile GmbH. Retrieved January 11, 2019 (German).