Employee Referral Program
The employee referral program is a human resource management tool used in employee recruitment . Employee referral programs are based on the fundamental assumption that high-performing employees (inside or outside the company) know people with comparable skills, talents and attitudes.
Goal setting
Employee recommendation programs pursue the goal of identifying suitable employees on the external job market at a reasonable cost and winning them over to the company. In this respect, the social networks of current employees are used specifically . It is believed that employees who are recruited through personal referrals are more loyal and better suited to the corporate culture than employees who were recruited through traditional channels. Particularly in connection with more aggressive forms of employee referral programs, companies also pursue the goal of systematically weakening competitors by poaching the best employees.
functionality
Employees are asked to name people (friends, acquaintances, alumni , former colleagues) who they know could potentially be of value to the company. The recommended persons are then approached (usually by a third party, e.g. a personnel consultancy ) and made aware of the company. If a hiring finally occurs, the employee who made the recommendation receives a bonus .
In the course of the increasing competition for talented employees, increasingly aggressive forms of employee referral programs are developing. Here z. B. Employees specifically asked to name potential candidates, especially on the part of competitors. Here, ideas of competitive intelligence are systematically picked up and implemented. Modern employee recommendation programs are often software-supported to enable employees to recommend potential candidates via social networks or their own smartphones.
motivation
An important success factor for a referral program is the motivation of the referrer. According to a study from 2012, 88% of companies opted for financial bonuses, with an average of € 1,500. In addition, playful elements such as badges or rankings are increasingly finding their way into the recommendation programs as additional motivators.
Individual evidence
- ↑ Archived copy ( memento of the original from September 19, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
