Morning show
The term morning show comes from radio and is particularly widespread in radio . It refers to a moderated morning program, the broadcasting time of which begins regularly between 5 and 6 a.m. and ends at 9 or 10 a.m. The moderators are an essential part of the broadcast format . They are the main co-workers. In addition to them, other roles such as newscaster, moderator of service messages, co-moderator are defined, which together form the team of the morning show.
In terms of content, the focus is generally not on “hard facts”, but rather “good mood” and entertainment. In contrast to the other daily routes, the listener of the morning show does not have one-to-one communication with a moderator, but rather follows "the acoustic goings-on on the listening stage more like the visitor to a play." This happening is often presented in a double moderation with small talk and implemented further discussion elements. For a radio broadcaster, the morning, especially the time between 7 a.m. and 8 a.m., is the busiest time ( prime time ). Accordingly, a lot of effort is put into the production and promotion of a morning show.
On television, the term breakfast television has become established for morning programs.
literature
- Philip A. Lieberman: Radio's morning show personalities. Early hour broadcasters and deejays from the 1920s to the 1990s . McFarland, Jefferson, NC 1996, ISBN 0-7864-0037-4 .
Individual evidence
- ^ La Roche & Buchholz: Radio-Journalismus , 7th ed. 2000, p. 88