Breakfast television

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Breakfast television is the name for a program format of television programs , depending on the day and stations primarily on the time slot 5-10 am on the morning last broadcast, three to four hours and deal with no fixed theme.

history

Role models were the infotainment program formats known as Morning Show (USA and Canada) or Breakfast television (Great Britain, Australia, Ireland, New Zealand) . As the first nationally broadcast breakfast television is the American program Today , which was on January 14, 1952 on the NBC on the air. Regional broadcasts of this type had existed in the USA since 1950. The BBC started its program Breakfast Time on January 17, 1983, followed by a specialty TV-am specializing in breakfast television , whose programs Daybreak and Good Morning Britain went on the air two weeks later on February 1, 1983.

Germany

With its breakfast television, public television only reacted late to this program format that German private television had discovered for Germany.

Private television

The pioneer of breakfast television in German-speaking countries was the private broadcaster RTLplus . Its competitor Sat.1 planned the start of its own breakfast television under the title Guten Morgen with Sat.1 for October 1, 1987 and would have become the first German television station to present this infotainment program format in Germany. As a direct model, RTL resorted to the breakfast program of the same name from RTL Radio . A large-scale advertising campaign by Sat.1 with the announcement that it would start broadcasting on October 1, 1987 for Sat.1 breakfast television forced RTL managers to accelerate their own broadcasting efforts for the start of broadcasting scheduled for October 5, 1987 in order to forestall their competitors. That succeeded because RTLplus went on air exactly one week earlier than Sat.1 with its own breakfast television under the title Guten Morgen Deutschland on September 23, 1987. RTL was thus able to book this "media historical event" for itself. RTLplus, on the other hand, pursued a rather defensive media policy and only informed the press and even most of its employees one day before the start of broadcasting with a message in the 6 o'clock news on Radio Luxembourg : "This is the starting point of the first German breakfast television".

As planned, Sat.1 broadcast the program Guten Morgen on SAT.1 from October 1, 1987 between 6:00 and 9:00 a.m. The show was and is more entertainment and advice-oriented, and accordingly brought up-to-date music video clips, games such as the Superball and experts on a wide variety of topics in daily life in the studio. The share of current information was measured in a study in 2000 at 28.3 percent. The show was moderated u. a. by Wolf-Dieter Herrmann , Sabrina Fox , Armin Halle , Rita Werner and Susanne Holst .

The station ProSieben launched on 6 September 1999 at 6:30 am its ProSieben morning show . The focus here had been on comedy. The broadcast was already discontinued on December 23, 1999.

Public service television

The public broadcasters ARD and ZDF did not officially enter breakfast television until July 13, 1992 with their morning magazine . Until then, early information programs were only available for a limited period of time, for example on ARD in 1984 on the occasion of the Summer Olympics in Los Angeles, in 1986 during the Soccer World Cup in Mexico or in 1990 at the beginning of the Second Gulf War .

One of the first regular public service formats was the early programming of the Berlin broadcaster RIAS-TV (moderated by Nina Ruge and Günther Neufeldt ), which ARD and ZDF took over at the end of the 1980s. Due to the changing behavior of viewers in Germany in the morning and due to the corresponding positive experience with the special early program during the Gulf War, ARD and ZDF decided to produce a regular early format from July 1992. For economic reasons, ARD and ZDF agreed at that time to alternate weekly and to broadcast both formats, the ARD morning magazine and the ZDF morning magazine, on both channels. The proportion of hard information, at 68.1 percent, is much higher for magazines under public law than for commercial private broadcasters.

In the 1990s there were three long early formats on the German TV landscape from ARD and ZDF, Sat.1 and RTL. However, RTL gave up its breakfast television for the time being at the end of the 1990s and only broadcast short morning news between repetitions of entertainment programs. Since 2013, RTL has been represented again with its own breakfast television.

Content

The content varies depending on the broadcaster, but often includes:

The content is usually prepared in short reports so that the television habits of the target audience, who usually only follow the program for a few minutes in the morning, are appropriate: news and weather are often repeated every half hour, the other topics usually occupy fixed broadcast times and certain contributions are broadcast several times during the broadcast. On the commercial private channels, breakfast television is interrupted by - also quite short, but frequent - commercials.

Current formats

The following stations are currently broadcasting breakfast television in German-speaking countries:

Germany
Austria

reception

The weekly changing morning magazine from ARD and ZDF reaches 630,000 viewers and leads with a market share of 19.5%. The Sat.1 breakfast television is followed by 530,000 viewers (15.4 percent). RTL achieved similarly high numbers with 470,000 viewers (16.5 percent). These figures refer to 2012.

See also

literature

  • Hohlfeld, Ralf: TV on the side. Content, topics and design of the breakfast television. In: Fernseh-Informations, 5/2000, pp. 21–26.

Web links

Wiktionary: Breakfast TV  - explanations of meanings, word origins, synonyms, translations

Individual evidence

  1. ^ Der Tagesspiegel of September 24, 2012, Good Morning, Germany!
  2. ↑ Michael Reufsteck / Stefan Niggemeier : TV Lexicon , November 2005
  3. ↑ 20 years of the morning magazine - A surprise bag for breakfast , Stuttgarter Nachrichten , July 12, 2012
  4. ^ Der Tagesspiegel of September 24, 2012, Good Morning, Germany!