Nowy Styl
| Nowy Styl sp. z oo | |
|---|---|
| legal form | GmbH |
| founding | 1992 |
| Seat | Krosno |
| management | Adam Krzanowski |
| Number of employees | 7000 |
| Website | https://de.nowystylgroup.com/de/ |
The Nowy Styl Group is an international office furniture manufacturer headquartered in Poland, which offers complete solutions for offices and public institutions as well as research and consulting services in the field of work style analysis and change management. The company equips office buildings, conference centers, cinemas, theaters, stadiums, auditoriums and sports facilities. The Nowy Styl Group is one of Europe's leading manufacturers in the industry and took third place in the European rankings of the industry association FEMB in 2019. The company has an international sales network with local sales structures in 16 countries. The product solutions are presented in 31 showrooms u. a. in London, Paris, Düsseldorf, Munich, Warsaw, Prague, Bratislava and Dubai.
history
The company was founded in 1992 in Krosno (Poland) by the brothers Adam and Jerzy Krzanowski, who are now the company's chairman and deputy chairman. Together with their American partner Ronald Stern, they are the only shareholders in the company. The business strategy of the Nowy Styl Group is defined by autonomous production and international expansion through the acquisition of other companies, with which the company was able to rapidly increase its market shares in the core markets. In 2011 the German brand Grammer Office, which belonged to Sato Office GmbH, became part of the Nowy Styl Group. The main motives for this acquisition were rapid growth in Germany, the diversification of the product portfolio and access to a well-developed sales network in Germany. The product portfolio of the Grammer Office brand includes ergonomic seating solutions with patented seating technologies, such as the Glide-Tec mechanism, or options such as the AirShape, EasiLift or Catback system. At that time, Grammer Office became the fifth brand in the Nowy Styl Group's portfolio. The second acquisition on the German market took place in June 2013: the takeover of office furniture and chair manufacturer Rohde & Grahl. In 2014, the company acquired 50% of the shares in the Turkish production and sales company TCC - The Chair Company. In 2015 the Nowy Styl Group took over another company - SITAG AG from Switzerland. In 2018 the group acquired the majority stake (60%) in the company Stylis Dubai, which it had founded together with its trading partner in the Middle East. In January 2019, the German company Kusch + Co became part of the Nowy Styl Group. In the medical segment, Kusch + Co equips hospitals, old people's homes, senior citizens' homes and treatment and care centers in Germany and the Benelux countries (Belgium, Netherlands, Luxembourg). In addition, Kusch + Co has already delivered to over 240 airports, such as Roissy-Charles-de-Gaulle in Paris, Frankfurt Airport and the world's largest airport, Daxing Airport in China. The goals of this acquisition were, among other things, the expansion of the highly specialized health segment, the optimization of production costs and significantly increased competitiveness. In June 2019, the company invested in the French market and took over Majencia - the market leader in office furniture and workstation equipment in France
Brands
The company's global portfolio includes several differentiated product brands: Nowy Styl, BN Office Solution, Grammer Office, Rohde & Grahl, Sitag, Kusch + Co, Forum Seating and Stylis
Branches and production facilities
The Nowy Styl Group currently employs more than 7,000 people and has branches in 16 countries: in Poland, Germany, the Netherlands, France, Switzerland, Austria, Belgium, Great Britain, the Czech Republic, Slovakia, Russia, Ukraine, Turkey, Kazakhstan, Hungary and the United Arab Emirates. The main production facilities of the company are the factories located in the Polish Podkarpacie (4 factories in Jasło and one in Rzepedź, with a total area of almost 100,000 m², including the fully automated office furniture production opened in 2014). Further plants are located in Germany (Voigtei / Steyerberg, Ebermannsdorf, Hallenberg), France (Noyon, Bressuire), Switzerland (Sennwald), Russia (Shebekino), Ukraine (Kharkiv) and Turkey (Bursa). The company has its own research and development center in Jasło, in which innovative technologies for production processes and product solutions are tested and developed.
Awards and distinctions
The company's most important awards and prizes include the German Brand Award (2017), the Red Dot Design Award (2016 - Play & Work, SitagTeam), the German Design Award (2018 - Play & Work, 2019 - Xilium, LinkUP, Denuo, 8600 Lupino, 2020 - CS5040, Play & Work Soft Seating), the German Innovation Award (2019 - Xilium), and the Iconic Awards: Innovative Interior (2017 - Levitate, Tapa)
Other selected company awards:
- 2019 - Award "BrandMe CEO" and title "21st Century Leaders" for the company founders Adam and Jerzy Krzanowski in the competition of the magazine "Forbes"
- 2017 - "Leader of Sustainable Development 2017" awarded by the Executive Club
- 2016 - Title “Leaders of Tomorrow 2016” for Adam and Jerzy Krzanowski in the competition of the ICAN Institute and the editorial team of the Harvard Business Review Poland magazine
- 2015 - Title "Visionaries 2015" in the competition of the Polish daily newspaper "Dziennik Gazeta Prawna"
- 2014 - Title “Entrepreneur of the Year 2014” for Adam Krzanowski
Projects implemented worldwide
The Nowy Styl Group's furniture can be found in the offices of international corporations such as ABB, Honeywell, Deloitte, DS Smith or T-Mobile. Various entertainment and cultural institutions are also equipped with products from the furniture manufacturer, including:
- Bavarian State Opera in Munich
- National Symphony Orchestra of the Polish Radio in Katowice
- National Music Forum in Wroclaw
- Culture and congress center "Jordanki" in Thorn
- Astor Film Lounge in Hamburg and Munich
For the European Football Championships in 2012 and 2016, a large number of stadiums were equipped with seats from the Nowy Styl Group brand Forum Seating (in Poland: PGE National Stadium in Gdansk, Municipal Stadium in Wroclaw, Stadium in Poznan - in France: Allianz Riviera in Nice, Parc OL in Lyon). In 2017, the company granted the Qatar-based manufacturer Coastal Qatar a license for the production of their stadium seats. Together with Coastal Qatar, the tenders for the delivery of seats for 6 of 7 stadiums in which the 2022 World Cup will be hosted were won. Part of it will be realized directly by the Nowy Styl Group.
Web links
Individual evidence
- ↑ JSA League Table Of European Office Furniture Companies (PDF), accessed April 30, 2019.
- ↑ Nowy Styl acquisition of Kusch + Co latest sign of changing office furniture sector , accessed on January 20, 2019.
- ↑ Nowy Styl Group acquired a French company Majencia , accessed May 15, 2019.