Outgoing agency

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As outgoing agency is one acting in the region of origin of its customers in the tourism industry travel agency called, which deals with the marketing of travel, which lead from the home region and beyond to another region or another country (the target area called even destination called ).

An outgoing agency that mediates all types of travel services ( package tours , individual trips , hotel stays , car rental , etc.) is therefore the "normal" travel agency typical of traditional markets of origin such as Germany . It also includes specialized agencies that mainly or exclusively organize incentive trips , group trips or study trips .

All outgoing agencies in common is the study of the also called "out walking tourism" (from among experts Engl. Outgoing tourism (domestic or foreign) designated) segment, thus with a travel agent for the recruited in the domestic source market Customers foreign destinations want to visit. In contrast, the incoming agency on site in the destination area deals with the promotion of the tourist infrastructure and arranges travel services in the siting region to non-local tour operators and guests.

Sometimes both forms can be found as departments under the roof of a single travel agency. Some tour operators even differentiate between three types of agency: travel agencies, outgoing and incoming agencies. In this perspective, the "travel agency" deals with the organization of the transport and travel service itself, while the outgoing agency is responsible for customer acquisition and brokering the service in the country of origin and the incoming agency for the range of services in the destination area.

Individual evidence

  1. ^ Günter Schroeder: Lexicon of the tourism industry. 4th edition, Hamburg 2002, ISBN 3980323692 .
  2. ^ Helmut Zolles, Fritz-Karl Ferner, Robert Müller: Marketing practice for tourism. Orac-Pietsch Verlag, Vienna 1981, ISBN 3-85368-890-X .

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