Incoming agency

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An incoming agency (also known as a destination agency in German ) is an establishment in the tourism business. The incoming agency promotes the marketing of its destination (target area) and coordinates travel and tourism services together with the providers, organizers and travel agencies involved . The term is derived from the English technical term incoming tourism (also known as “incoming tourism” in German), which describes the segment of the tourism industry that deals with the acquisition, transport and care of guests from the destination.

In contrast to the outgoing agency , i.e. the travel agency operating on the visitors' home markets, the destination agency is primarily concerned with promoting the tourist infrastructure in its own region and arranging travel services for non-local tour operators and guests. As a service provider, it works with many other service providers, in particular with local providers of tourism services ( hotels , holiday homes, restaurants , travel guides , hostess agencies, leisure companies, etc.), transport service providers ( shipping companies , transport companies , etc.) and tour operators. In addition, she establishes contacts with national and international partners in order to arouse or maintain interest in the target area and to encourage as many guests as possible to travel there. In this respect, the destination agency essentially acts as a bridge and mediator between the demand on the markets of origin and the supply on site.

The partners active in the destination area also include companies known as Destination Management Companies (DMC), some of which take on the tasks of classic incoming agencies. These are special agencies that act as subcontractors for lead agencies at the destination, but increasingly also as direct partners of travel companies or larger direct customers (e.g. for incentive trips ) and take on the support of a travel group or the program design in the destination area. There are international associations of DMCs, but also providers in the markets of origin who pool DMCs from various target countries in their portfolio and represent them together. The services of a DMC, like those of the incoming agency, are based on local knowledge of the respective target area.

Individual evidence

  1. ^ Günter Schroeder: Lexicon of the tourism industry. 4th edition. Hamburg 2002. ISBN 3980323692 .
  2. ^ Destination Management Company (DMC). In: events-magazin , accessed in September 2019.

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