Photo industry association

Photo Industry Association e. V. ; (PIV)
legal form	Registered association
founding	1948
place	Frankfurt am Main
Board	Kai Hillebrandt, Panasonic ; Board members; Martin Broderick, Nikon ; Christian Friege, CEWE Stiftung ; Stefan Kaufmann, Olympus ; Ralph Naruhn, di support ; Thomas Nedder, Sony ; Henning Ohlsson, Epson ; Christian Sokcevic, Panasonic ; Christoph Thomas, Hama ; Wolfgang Venzl, Kodak Alaris ; Thorsten Ziehl, Fujifilm
executive Director	Christian Müller-Rieker
Website	www.piv-imaging.com

The Photo Industry Association e. V. ( PIV ) based in Frankfurt am Main is the central representation of interests for companies that are active with their products and services in the market for photo, video, imaging and image communication. PIV is the driving force behind the further development of the entire industry on a national and international level.

With around 50 member companies from different industry segments, the association is anchored in an interdisciplinary manner. It reflects this diversity with a topic-driven structure and offers the industry contacts, support and expert networks.

The association has been the ideal sponsor of photokina in Cologne, the world's leading trade fair for photo, video and imaging, since 1950 . As the world's leading trade fair for the industry, photokina is an essential component in the member companies' market activities.

The association's “PIV - WE ARE IMAGING” brand holistically represents the “image” theme. With the clear statement “WE ARE IMAGING”, the photo industry association positions itself as a strong, international brand in a constantly changing environment of imaging ecosystems. A specially developed 4i strategy with the terms iNSIGHTS, iNTERACTION, iNSPIRATION and iMPULSE forms the basis of the branding concept.

Prophoto GmbH, as a subsidiary of the association, aims to make the entire spectrum and the benefits of image-oriented technologies and services transparent to the public in order to promote use by professional and private users as well as in business and society.

Web links

Individual evidence

↑ About us - Photo Industry Association - PIV - WE ARE IMAGING . In: PIV Imaging . November 30, 2016 ( piv-imaging.com [accessed June 28, 2017]).
↑ About us - Prophoto Online. Retrieved June 28, 2017 .

[1] About us - Photo Industry Association - PIV - WE ARE IMAGING . In: PIV Imaging . November 30, 2016 ( piv-imaging.com [accessed June 28, 2017]).

[2] About us - Prophoto Online. Retrieved June 28, 2017 .