Phubbing
Phubbing is an English suitcase word made up of phone and snubbing (from to snub , 'snub') that was created in 2013 for a marketing campaign for an Australian dictionary publisher. The advertising agency McCann Erickson invented a fictional word and a viral campaign for the customer in order to make it known as supposed editorial coverage in the media.
The word was defined as the habit of using your cell phone or smartphone while neglecting the people you are socializing with. At the same time, it is indirectly indicated that this behavior in society is not only perceived by other people as extremely impolite, but also represents a communicative barrier or isolation. For this purpose, the likewise fictitious stop phubbing initiative of an alleged Australian student was invented.
The media fell for the campaign worldwide and reported on the supposedly spreading term for cell phone etiquette , the behavior of cell phone users and the alleged campaign against the rudeness associated with it.
In the following years the word was used sporadically in the sense of the inventors to describe the use of a smartphone, which was perceived as annoying.
Web links
- Copy of the stopphubbing.com website, the anti-phubbing initiative. The original stopphubbing.com website is no longer online. A copy of January 7, 2019 is made available from archive.org.
- Christina Metallinos: Campaign against "phubbing": people staring at cell phones . In: sueddeutsche.de , August 9, 2013.
- "Stop phubbing!" - Smartphone check in conversation is impolite . In: Westdeutsche Zeitung . 7th August 2013.
- Phubbing: An invented trend as a marketing campaign . In: PC Magazin . 21st October 2013.
Individual evidence
- ↑ pc-magazin.de: Phubbing - the invented trend , October 21, 2013, accessed on October 2, 2016.
- ↑ Interview with Alex Haigh . Technology Review online. Retrieved August 25, 2013.
- ↑ Tagesspiegel: Why we keep staring at the smartphone , June 16, 2014.
- ↑ t3n: Working more productively with virtual trees: This is behind the Forest app , September 9, 2014.