Postcard mailing
As postcard mailing is called the mass mailing of postcards for advertising purposes. In contrast to e-cards , the cards are printed and personalized and then sent by post.
layout
Just like conventional postcards , these cards can be printed on the front with a freely designable motif. The reverse is addressed and franked. Here, compliance with the design guidelines for the address side of the mailer must be observed.
Postcard mailing formats
Any number of formats can be used for postcard mailing. Here are some examples:
| designation | format | Minimum basis weight | Weight for 300 g / m² paper | Postage per item ( Dialogpost ) |
|---|---|---|---|---|
| DIN A6 | 14.8 x 10.5 cm | 170 g / m² | 5 g | 0.28 euros |
| DIN long | 21.0 x 10.5 cm | 200 g / m² | 7 g | 0.28 euros |
| Maxicard format | 23.5 x 12.5 cm | 250 g / m² | 9 g | 0.28 euros |
| Large format | 25.0 x 35.0 cm | 27 g | 0.38 euros |
Production of postcard mailings
Postcard mailings are produced - depending on the edition, in 4-color digital printing or in offset printing with subsequent personalization. Print service providers can be used on site to print the mailings. The offer is now also supplemented by some online providers.
Finishing
In order to further increase the postcard effect, surface refinements such as UV varnishing or film lamination are often used in postcard mailings. Applied on one side, these lead to the typical postcard look.
Sending postcard mailings
Postcard mailings are typically sent with Deutsche Post or similar postal senders. The regular Infopost tariff applies, which is also used for enveloped mailings or self-mailers .
Web links
"Automation Capability" brochure from Deutsche Post (PDF download; 1.6 MB)
Brochure "Handling" from Deutsche Post (PDF download; 1.1 MB)