Price bundling

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The term price bundling ( "Pricing Bundle") is understood in economics an instrument of price policy . Different products are offered at a total price that is cheaper than buying the products individually. One can distinguish between pure bundling, mixed bundling and unbundling. With pure bundling, the products are only offered in combination and cannot be purchased individually. With mixed bundling, the products in the bundle can also be purchased individually. One speaks of unbundling when no bundles are offered at all.

Bundling of prices makes sense if the willingness of consumers to pay for the bundled products is negatively correlated . In addition, products with relatively low variable costs are particularly suitable for price bundling.