Prilblume
The Pril flower is a brand symbol of the Pril dishwashing detergent from the Henkel Group .
Appearance
Pril flowers are simple geometric figures that consist of (semi) circular elements (the petals ), which are regularly arranged in three layers around a circle. The stylized flower elements are held in different, strikingly bright colors in the style of Pop Art .
history
The Prilblume was developed by the marketing department of Henkel in 1972 as part of the Happy Kitchen advertising campaign . The graphic designer Friedrich Probst created the design. The flowers were made as stickers about three centimeters in size and distributed together with the detergent bottles. The stickers should rejuvenate the image of the detergent and make it more attractive in the sense of the flower power movement. The Prilblume quickly developed into a cult object and is considered the "most famous flower of the 70s" and "symbol of the 1970s".
A television advertisement was produced for the stickers, for which the jazz musician and film music composer Klaus Doldinger , who among other things created the theme music for Das Boot und Tatort , composed the song Get the happy flowers, get the happy Pril . The title of the song developed into one of the most famous advertising slogans of its time.
The flower stickers were sold with the detergent bottles until 1984. Due to the high level of demand and the popularity of the Pril flowers, new editions were and are regularly offered, most recently in 2015.
Trivia
According to the Henkel Group, the largest Prilblume in the world has a diameter of 1.50 meters and is located on a group-owned tank car .
Web links
- The pril flowers are back! - Official website
Individual evidence
- ↑ a b c Peter-Philipp Schmitt: Still sticks today. In: Frankfurter Allgemeine Zeitung , edition of March 15, 2015 ( online ).
- ↑ That was gone: everyday life. Documentation, ZDFinfo, October 7, 2017.
- ^ Antonie Kerwien: Gluing, gluing, gluing. The cult object Prilblume is back. In: Berliner Zeitung , edition of July 6, 2002 ( online ).
- ↑ Peter Feierabend, Karsten Zang: DuMont illustrated book 65 years of the Federal Republic of Germany: A journey through time in pictures . DuMont Reiseverlag, 2013, ISBN 978-3-7701-8942-7 , pp. 45 ( Google Books ).
- ↑ Elke Wagner: Style history of ornaments: From antiquity to everyday culture of the 1980s . iF DESIGN MEDIA, 2013, ISBN 978-3-8428-9793-9 ( Google Books ).