Prime Air

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Prime Air
Owner / user Amazon.com

owner Amazon Technologies Inc.
Introductory year 2014
Products logistics
Markets Worldwide

Prime Air is a trademark of the American online - online retailer Amazon.com , which on 21 May 2014 at the Patent and Trademark Office of the United States was filed and the development of a logistics drones used fleet will.

history

Jeff Bezos announced the plan for a logistics drone fleet under the Prime Air label at the end of 2013 . These drones should deliver packages weighing up to 2.5 kilograms within 30 minutes 16 km to the customer. The drones developed by Amazon themselves weigh 25 kg. However, these plans failed in the USA in 2015 due to the strict requirements of the local aviation authority FAA .

In 2016, the British Civil Aviation Authority gave Amazon permission to carry out a corresponding field experiment in the United Kingdom with what is now the second generation of drones; a corresponding deployment is planned for 2017. On December 7, 2016, a parcel was delivered for the first time on a trial basis to a customer who lives near the logistics center. It took 13 minutes from the customer's order entry on the Internet to delivery.

Prime Air was the original term for the cargo airline Amazon Air .

strategy

The vertical integration is an important strategy from Amazon. In addition to its own distribution and data centers , the company can, on the one hand, improve its supply chain with its own cargo aircraft, some of which are also operated under the name Prime Air, and on the other hand, it is to be understood as a marketing statement that clarifies future ambitions.

Web links

Individual evidence

  1. ↑ a b United States Patent and Trademark Office : Prime Air , accessed August 15, 2016
  2. ↑ Die Zeit : Amazon wants to deliver goods by mini drone , accessed on August 14, 2016
  3. ↑ Neue Zürcher Zeitung : Drones transport up to 2.3 kilograms , accessed on August 17, 2016
  4. ↑ The end of Amazon's delivery drones in the USA , welt.de, video, accessed on August 15, 2016.
  5. ↑ Drone delivery: Amazon is testing in the UK , accessed on August 14, 2016.
  6. ↑ Frankfurter Allgemeine Zeitung : Will Amazon deliver by drone soon in Great Britain? , accessed August 22, 2016.
  7. ↑ Alex Hern: Amazon claims first successful Prime Air drone delivery. The Guardian, December 14, 2016, accessed December 14, 2016.