Profiling

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Profiling (English profiling ) means (according to sec), the usable creating the complete image of a figure for certain purposes (e.g., for example, for placement or when the culprit search). The creation takes place by merging data, as well as their subsequent analysis and purpose-related evaluation.

Applications (purpose)

  • In criminology and police work, the creation of perpetrator profiles through operational case analyzes and
    • in general and in the fight against terrorism, the compilation and analysis of linked time and position information of people and their activities ( movement profile ) and
    • “ Predictive Policing ”;
  • in marketing supposedly to create as precise and individual customer profiles as possible in "target marketing" by customer profilers in order to be able to foresee and influence the moment of a purchase decision as precisely as possible ("behavior microtargeting ") - note: illegal without the consent of the person concerned according to GDPR Art. 6;
  • the creation of a profile of the addresses and call times of accessed internet services or websites (internet profile); ( User profile );
  • the creation of personality, behavior or movement profiles by collecting and evaluating data, including through tracking or web tracking and cookies left on the Internet , information that has been made and published, e.g. B. on social contacts, political attitudes, personal worldview, personal preferences, financial circumstances, health situation and other information that result in a model, algorithm- based overall picture of an individual personality, also through the collection of information from the use of "smart" things ( Internet of Things ) such as household appliances, vehicles or portable or implemented (small) computers (" wearables " such as "health bracelets") or microchips or as part of " gamification ",
    • its classification and assessment as well as evaluation under various aspects by means of z. B. Scoring ,
    • its use through targeted and individual approach ("target marketing") of z. B. as undecided voters, z. B. in election campaigns , which z. B. led to speculations about a corresponding influence on the outcome of the vote on the UK's exit from the EU ("Brexit") or the manipulative or foreign (Russia) abuse of Donald Trump's presidential election campaign 2015/16 ;
  • in human resource management the comparison of a job profile with an applicant profile , see professional profiling and
  • in psychology the creation of a personality profile , e.g. B. on the basis of a personality typology .

See also

Individual evidence

  1. ↑ Duden | Profiling | Spelling, meaning, definition, origin. Retrieved November 15, 2017 .

Web links

Wiktionary: Profiling  - explanations of meanings, word origins, synonyms, translations