Quantitative image type analysis

from Wikipedia, the free encyclopedia

The quantitative image type analysis is a method for researching image content in journalistic products. The still young method was used in particular in communication science research.

The method combines the quantitative image content analysis with the qualitative iconographic-iconological approach. In order to get a better overview of the structure of the image reporting, the individual image motifs in the examination material are classified into image types. In this way, information can be obtained about which image types appear how often in the reporting. As a result, statements can be made about the selection behavior in picture journalism as well as about the dominant picture meanings in picture reporting.

Difference between image motif and image type

The communication scientists Grittmann and Ammann define the image type as the "(bundling) of all image motifs with the same content-related statement or meaning, (which differ in terms of content from other image types)"

Grittmann and Ammann illustrate this with the image type “political act of commemoration”. Political representatives symbolize grief by commemorating an event or a person with bowed heads, usually with a minute's silence. The people and symbols of mourning vary; these are the peculiarities of the individual motif. Official political mourning is the common ground that makes similar individual images represent the image type “political act of remembrance”.

See also

literature

  • Grittmann, Elke; Ammann, Ilona: Quantitative Image Type Analysis In: Thomas Petersen, Clemens Schwender: "The decryption of images. Methods for researching visual communication. A manual. Cologne, 2011, pp. 136–178.
  • Grittmann, Elke; Ammann, Ilona: The method of quantitative image type analysis. On the routine of image reporting using the example of 9/11 in the journalistic culture of remembrance In: Thomas Petersen, Clemens Schwender "Visuelle Stereotype", Cologne, 2009, pp. 141–150.
  • Ammann, Ilona; Krämer, Benjamin; Engesser, Sven: Pictorial subjects and curious types. The meaning of the photos of the Bild reader reporters. Media & Communication Studies (1): 2010, pp. 83–101.
  • Lobinger, Katharina: Visual Communication Research: Media Images as a Challenge for Communication and Media Studies . Wiesbaden: Springer VS, Wiesbaden, 2012
  • Müller, Marion G .: Images - Visions - Realities. On the importance of image science in the 21st century. In: Marion G. Müller, Thomas Knieper (eds.): “Visual communication: the image as a subject of research; Basics and Perspectives ”, Halem, Cologne 2001, pp. 14–24.
  • Müller, Marion G .: Basics of visual communication. Theoretical approaches and analysis methods. UVK Verlag, 2003.

Individual evidence

  1. ↑ Elke Grittmann, Ilona Ammann: Quantitative Bildtypenanalyse In: Thomas Petersen, Clemens Schwender: "The decryption of images. Methods for researching visual communication. A handbook. Cologne, 2011, pp. 136–178.
  2. ↑ cf. Elke Grittmann, Ilona Ammann: The method of quantitative image type analysis. On the routine of image reporting using the example of 9/11 in the journalistic culture of remembrance In: Thomas Petersen, Clemens Schwender "Visuelle Stereotype", Cologne, 2009, pp. 141–150.