Radio Arabella (Austria)

Template: Infobox radio station

Radio Arabella is a private broadcaster in Vienna , operated by Radio Arabella GmbH. In the federal states of Upper Austria and Lower Austria , Radio Arabella is active with local companies and shareholders in the regional markets - Radio Arabella Upper Austria GmbH & Co KG and Radio Arabella Niederösterreich GmbH & Co KG. The naming and the visual appearance are based on the sister station of Radio Arabella in Munich . The broadcasters in Austria appear uniformly (in terms of advertising), but broadcast their own regional programs and each have their own broadcasting license. The station's claim is “cult hits & today's best”.

history

The station was founded in mid-2001, when the 2001 amendment to the media legislation made it possible for the first time to have a solid and dual broadcasting system with public and private broadcasting in Austria. In particular, the greater diversity of opinion and the consideration of the interests and needs of the population were taken into account. The name “Arabella” refers to Arabella Pongratz, the daughter of the Radio Arabella Munich founding partner Josef Schörghuber. Radio Arabella started on December 14, 2001 on FM 92.9.

Shareholder

Peter Bartsch, Murau
Teletel Verlagsgesellschaft mbH, Salzburg
Russmedia Holding GmbH, Schwarzach
Keller Medien GmbH, Vienna
DBV Beteiligungs GmbH & Co KG, Rosenheim

distribution

Radio Arabella broadcasts the program of Radio Arabella Wien in the Vienna broadcasting area, which is also fed into the cable networks of UPC (Vienna) and kabelplus (Lower Austria). Since 2015, Radio Arabella has operated two digital terrestrial radio programs for the federal capital on digital radio DAB + - Arabella Rock and Radio Melodie. Since the introduction of regular operations, the main program has been broadcast in Vienna and the specialty program Arabella Relax across Germany.

Furthermore, all radio programs of the Radio Arabella family of transmitters in Austria can be received worldwide as web radio . In addition to the live FM programs from Radio Arabella Wien, Radio Arabella Niederösterreich and Radio Arabella Oberösterreich, the transmitter website also includes the DAB + programs Arabella Rock and Radio Melodie, as well as the Arabella web radios Arabella Holiday, Arabella Austropop, Arabella Lovesongs, Arabella Ti Amo, Arabella Christmas and Arabella Wiener Schmäh.

In the broadcasting area of Lower Austria, Radio Arabella broadcasts its program on VHF frequencies and in the regional cable networks.

Radio Arabella Upper Austria can be received in the transmission area on VHF frequencies as well as in the regional cable networks.

Market position

Radio Arabella has a 7% market share in the Viennese regional private radio market and thus occupies the top of the field of competitors on the overall market (10+). With a market share of 8%, the station also holds the top position in Vienna in the 35+ target group. In the target group of 14-49 year olds, Radio Arabella has a market share of 6%.

program

Radio Arabella broadcasts a 24-hour program. The focus is on regional reporting in the categories entertainment, politics, sport and the boulevard.

Music format

Since it started broadcasting in December 2001, the station has evolved over the years from focusing on hits and oldies and adapted to changing musical tastes. The music mix "cult hits and today's best" is named by radio makers as the "Radio Arabella format". This reflects the current format: songs from the 60s, 70s, 80s and 90s as well as selected songs from the new millennium by Elvis, Wolfgang Ambros, Robbie Williams, Bruno Mars and Lady Gaga.

Event

A separate “Event” division organizes and organizes regional events, incentives and promotional campaigns for local businesses.

Web links

Homepage of the station (see subpages for Upper Austria - Vienna, Lower Austria - DAB + Relax offer )
Station entries from KommAustria (rtr.at) for Radio Arabella Linz, Mostviertel (Lower Austria) and Vienna (Radio Arabella Vienna 92.9)

Individual evidence

↑ http://www.radiowoche.de/dab-regelbetrieb-in-wien-gestartet/
^ RMS Austria: Radio test. In: RMS Austria, GfK Austria GmbH, ANKORDATA: Radiotest 2018_2, Vienna, basis: people aged 10 and over, Monday-Sunday. RMS, August 30, 2018, accessed September 21, 2018 .
^ RMS Austria: Radio test. In: RMS Austria, GfK Austria GmbH, ANKORDATA: Radiotest 2018_2, Vienna, basis: people aged 35 and over, Monday-Sunday. RMS, August 30, 2018, accessed September 21, 2018 .
^ RMS Austria: Radio test. In: RMS Austria, GfK Austria GmbH, ANKORDATA: Radiotest 2018_2, Vienna, basis: people 14-49 years, Monday-Sunday. RMS, August 30, 2018, accessed September 21, 2018 .
↑ Radio Management - A Handbook for Radio Journalists, Publisher: Verlag Ölschläger, Munich (1991), ISBN 3882951354

[1] ttp://www.radiowoche.de/dab-regelbetrieb-in-wien-gestartet/

[2] RMS Austria: Radio test. In: RMS Austria, GfK Austria GmbH, ANKORDATA: Radiotest 2018_2, Vienna, basis: people aged 10 and over, Monday-Sunday. RMS, August 30, 2018, accessed September 21, 2018 .

[3] RMS Austria: Radio test. In: RMS Austria, GfK Austria GmbH, ANKORDATA: Radiotest 2018_2, Vienna, basis: people aged 35 and over, Monday-Sunday. RMS, August 30, 2018, accessed September 21, 2018 .

[4] RMS Austria: Radio test. In: RMS Austria, GfK Austria GmbH, ANKORDATA: Radiotest 2018_2, Vienna, basis: people 14-49 years, Monday-Sunday. RMS, August 30, 2018, accessed September 21, 2018 .

[5] Radio Management - A Handbook for Radio Journalists, Publisher: Verlag Ölschläger, Munich (1991), ISBN 3882951354