Rich snippets

from Wikipedia, the free encyclopedia

As rich snippets ( Engl. "Rich snippets") will be in the search engine technology, additional small content snippets of Web page content on the search results pages Search Engine Result Pages ( SERP ) by search engines like Google , Yahoo and Bing called. Using these rich snippets , users can see in advance whether the websites listed in the search result are relevant for their further search. The use of rich snippets is also intended to help users with certain search queries.

In contrast to conventional snippets , which appear as short text information under the respective search results, these extensions contain further simple information additions to search results such as B. a star rating or product prices of the website in question.

introduction

On May 12, 2009, the search engine Google introduced Rich Snippets . In April 2012, Google announced that it would support rich snippets for products worldwide.

Supported markup formats

Microdata

Through micro-data content can be described in a specific type of information. It can e.g. B. Reviews, further information about people or events are described.

Example of HTML code with microdata markup: 

<div itemscope itemtype="http://schema.org/Person">
  Mein Name ist <span itemprop="name">Max Mustermann</span>
    aber die meisten Leute nennen mich <span itemprop="alternateName">Max</span>.
     Hier ist meine Website:
  <a href="http://www.example.com" itemprop="url">www.example.com</a>
     Ich lebe in Beispielstadt in Österreich und arbeite als <span itemprop="jobTitle">Mechaniker</span>
     bei der Firma <span itemprop="worksFor">MOTOR-FIRMA</span>.
</div>

Microformats

Microformats are simple entities that can also be used on web pages to describe certain types of information. Each entity has its own characteristics. For example, a person z. B. via properties such as name, address, email address, etc.

Example of an HTML code with markup of the microformat vCard (Person): 

<div class="vcard">
      <img class="photo" src="www.example.com/maxmustermann.jpg" />
      <strong class="fn">Max Mustermann</strong>
      <span class="title">Werkstättenleiter</span> bei <span class="org">MUSTERMANN-LADENDORF-Reviews</span>
      <span class="adr">
      <span class="street-address">Musterstraße 14</span>
      <span class="locality">Entenhausen</span>, <span class="region">Calisota</span>
      <span class="postal-code">XY7</span>
   </span>
</div>

RDFa

The RDFa information types are also called entities or elements. Each entity in turn has a number of properties. In a person z. B. the property Name etc.

Example of an HTML code with RDFa markup: 

<div xmlns:v="http://rdf.data-vocabulary.org/#" typeof="v:Person">
  Mein Name ist <span property="v:name">Max Mustermann</span>,
    aber die meisten Leute nennen mich <span property="v:nickname">Max</span>.
   Hier ist meine Website:
    <a href="http://www.example.com" rel="v:url">www.example.com</a>.
  Ich lebe in Beispielstadt in Österreich und arbeite als <span property="v:title">Mechaniker</span>
  bei der Firma <span property="v:affiliation">MOTOR-FIRMA</span>.
</div>

Types of rich snippets

Event information
Event information such as concerts taking place on a specific date can be viewed using rich snippets.
Organizational data
Organizational data such as further details about a company or restaurant, which are marked in the body of a website, can help the search engines to assign the location data.
Breadcrumbs
A breadcrumb or navigation path consists of several links. This navigation path helps users understand the hierarchy of a website and navigate the website accordingly.
Testimonials
With the help of rich snippets for testimonials, users can be provided with ratings such as the star rating for certain products or services.
people
If contact details (people) and information from social networks are listed in the body of a website, they will be recognized and displayed in search results.
Recipes
Rich snippets for recipes can provide users with additional information about specific recipes such as cooking time or calorie information. A star rating is also possible.
Software apps
If information about a software app is marked, the search engine can recognize it and better display details about it in search results.
reviews
If ratings or assessments are recorded, they will be displayed on the relevant page. Usually a scale from 1 (worst) to 5 (best) is used.
music
When users search for albums or songs, the search engine displays information or links to the corresponding songs or audio samples in the search results.
Products
Rich snippets for products are used to provide users with additional information about a specific product, such as price or availability as well as experience reports.

Rich Snippet Semantics

Rich snippets allow the webmaster to display additional meanings on their websites. Such meanings are often referred to as semantics . The trend towards such codes has existed for a long time and is discussed globally under the heading of semantic web .

Web links

Individual evidence

  1. ↑ Rich Snippets - Additional information in the result list . at-web.de; Retrieved March 24, 2013
  2. ↑ About Rich Snippets and Structured Data - Google . support.google.com; Retrieved March 24, 2013
  3. ↑ Introducing Rich Snippets - Google Webmaster Central Blog . googlewebmastercentral.blogspot.de; Retrieved September 25, 2013
  4. ↑ Google Rich Snippets for products now also worldwide . shopbetreiber-blog.de; Retrieved March 24, 2013
  5. ↑ Rich Snippets - Reviews - Google Webmaster Tools support.google.com; Retrieved March 24, 2013