Robert Cialdini
Robert Beno Cialdini (born April 27, 1945 ) is an American psychologist and emeritus professor of psychology and marketing at Arizona State University and managing director of the consulting firm Influence at Work.
His best known book, The Psychology of Persuasion , sold over three million copies and has been translated into thirty languages. His book Pre-suasion: How you win before the trial was published in German in February 2017.
Cialdini considers his suggestions to be ethically justified, since he would write his books from the point of view of those who might be affected and thus enable them to recognize methods of social influence.
In 2018 Cialdini was elected to the American Academy of Arts and Sciences , in 2019 to the National Academy of Sciences .
Publications
- Influence , mvg, Landsberg am Lech, 1985, ISBN 978-3-478-05970-1 .
- Convince in no time at all , mvg, Munich, 1992, ISBN 978-3-478-81127-9 .
- Convince with simple tricks , Hogrefe, Bern, 2015, ISBN 978-3-456-85524-0 .
- Pre-suasion: How to win before the negotiation , Campus, Frankfurt, 2017, ISBN 978-3-593-50507-7 .
- The psychology of persuasion , Hogrefe, Bern, 2017, ISBN 978-3-456-85720-6 .
- Yes! Convince others , Hogrefe, Bern, 2018, ISBN 978-3-456-85853-1 .
| personal data | |
|---|---|
| SURNAME | Cialdini, Robert |
| ALTERNATIVE NAMES | Cialdini, Robert Beno (full name) |
| BRIEF DESCRIPTION | American psychologist |
| DATE OF BIRTH | April 27, 1945 |