Rockefeller Principle
The Rockefeller principle is a market strategy in which a product triggers follow-up costs, through which the product seller achieves the majority of the profit.
origin
It is John D. Rockefeller rumored that he had the oil lamp marketed free or very cheap to insure its oil through the inevitable re-buys of fuel oil a permanent sales.
Current examples
- Inkjet printers and printer cartridges
- Cell phones with a corresponding cell phone contract
- Watches and their batteries and seals
- Wet razors and their blades
- Electric cars and their batteries
- Coffee machines for coffee capsules
Individual evidence
- ↑ SDI market research
- ↑ heise resale
- ↑ Spiegel online
- ↑ The business with coffee capsules & Co. dpa, June 8, 2015