Rubicon Project
Rubicon Project is a tech company headquartered in Los Angeles ( United States ) that specializes in the automated processing of the purchase and sale of advertising. The company is one of the world's leading providers in this area. The company's core business is the supply-side platform , with which it supports publishers in the marketing of advertising inventory. The focus is particularly on real-time bidding and the processing of so-called private marketplaces (PMPs).
Recently the company has also offered the option of automatically handling audio advertising.
history
Rubicon Project was founded in 2007 by Frank Addante, Craig Roah, Duc Chau and Julie Mattern, who already knew each other from working at L90 . In April 2009, the company collected 33 million dollars in venture capital by Clearstone Venture Partners , IDG Ventures Asia and Mayfield Fund and borrowed eight million US dollars venture debt from Silicon Valley Bank .
In August 2012, with a 96.2 percent market share, the company became the advertising company with the greatest reach, ahead of Google , AOL and AT&T, according to comScore .
Web links
Individual evidence
- ^ Who We Are - Rubicon Project. Retrieved February 6, 2017 (American English).
- ↑ Automated advertising: Spotify is also testing programmatic audio . In: HORIZONT . ( horizont.net [accessed February 6, 2017]).
- ^ Owen Thomas: Rubicon Project Crushes Google On A Key Ad Metric . Business Insider. August 9, 2012. Retrieved September 29, 2012.