Sanella
| Sanella | |
|---|---|
|
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| Owner / user | Kohlberg Kravis Roberts & Co. |
| Introductory year | 1904 |
| Products | Vegetable margarine |
| Markets | Germany |
| Website | www.sanella.de |
Sanella is a brand of vegetable margarine that has been on the market since 1904 and protected since 1905. It was produced by the Unilever Group until 2018 . On December 15, 2017, Unilever announced the sale of its spreads division to the financial investor KKR .
history
1904 until the Second World War
In 1904, Sanella was introduced by Van den Bergh in Kleve as an almond milk plant butter margarine. Perished in the time of need of the First World War , it was brought back to the market in 1931 with the slogan "Sanella - the fine one, inexpensive like none" in the form of a margarine cube. Sanne and Ella, two exemplary housewives, were advertising Sanella on the radio. After the outbreak of the Second World War , the sale of branded margarines had to be stopped; there were only standard margarine on ration cards.
1948 until today
In 1948 the Margarine-Union (the German Unilever subsidiary) brought Sanella back onto the market as universal margarine without any marketing measures. At the beginning of the 1950s, the so-called Sanella pictures were collected in Germany, which could be pasted into scrapbooks . In the 1960s the advertising slogan was: "Sanella, for fine cuisine". Since then, Sanella has been sold in pack sizes of 500 g; In the mid-1970s, Sanella also brought the 1 kg bar onto the market. At the same time, Sanella's first baking book was published. The baking books remained popular for many decades. In 2003 the last appeared in a revised new edition. In the 1990s, the round 500 g cup was replaced by the square shape. This packaging is still used today, as is the advertising slogan "Baking is love - Sanella is baking".
Advertising slogans
- 1931: “Sanella - The fine one, inexpensive like none.” The two “exemplary housewives” “Sanne” and “Ella” advertise Sanella on the radio.
- 1948: "Sanella - the fine one"
- 1960s: "Sanella, for fine cuisine"
- until the 1980s: “Sanella - so it tastes even better.” “Hilde Eilers” advertises Sanella
- since 1990: "Baking is love - Sanella is baking"
Cookbooks and baking books
In the 1970s, several baking books were published under the name Sanella, some of which took account of the changed nutritional requirements.
literature
- Elise Hannemann : Baking recipes using Sanella almond milk, vegetable butter margarine. Sana-Gesellschaft mbH, Cleve 1914
- Maria Holm: Cooking with pleasure. The new Sanella cookbook. Margarine-Union GmbH., Cook with, advice service for housewives, Hamburg 1959
- Sanella baking book. Ed .: Union Deutsche Lebensmittelwerke GmbH , Hamburg 1975
- Sanella cookie book. Ed .: Union Deutsche Lebensmittelwerke, Hamburg 1980
- Hannelore Blohm: Sanella children's baking book. Ed .: Union Deutsche Lebensmittelwerke, Hamburg 1982
- Sanella cake book. Ed .: Union Deutsche Lebensmittelwerke, Hamburg 1984
- 111 years of tailor-made fat. Contemporary documents from Napoleon to the present day tell the story of margarine including vegetable fats using the example of Rama, Sanella and Palmin. Union Deutsche Lebensmittelwerke, Hamburg approx. 1986
- Hilde Eilers (editor): Sanella, baking hearty and savory. Ed .: Union Dt. Lebensmittelwerke GmbH, Hamburg 1986
- Hilde Eilers (conception and editing) a. Studio Teubner, Füssen (photos): Sanella whole grain baking book. Ed .: Union Dt. Lebensmittelwerke GmbH., Hamburg 1988
- Sanella. Baking is love ... Great ideas and new recipes. Union Dt. Food works, Hamburg approx. 1995
- The bookmakers (text and editing), Heino Banderob (photos): fruit cake. Baking is love ... Sanella. Bassermann, Munich 2004
See also
Web links
- Official website with baking tips and recipes
- Sanella history from 1904 until today
- Unilever info about Sanella