Degree of scaling
The degree of scaling is a term used in the magazine trade .
In order to make optimal use of the shelf space in retail, the magazines are placed next to each other, overlapping. The degree of scaling is the mathematical dimension of the presentation area per object and indicates how much of each title page is visible. In this way, he determines the relationship between space consumption on the shelf and buying incentive for the customer. It is measured in centimeters. The lower the degree of scaling, the more space is available for the individual title.
The magazines are laid out in such a way that the left part of the title page can be seen, since this is where the title and logo of the magazine are usually located.
In 2009, according to the retail structure analysis (EHASTRA) , the calculated degree of scaling was 9.0 cm, in 2010 it was 9.06 cm.
Single receipts
- ↑ Archived copy ( Memento of the original from September 27, 2010 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Archived copy ( Memento of the original from September 28, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
Web links
- Definition from the VDZ sales dictionary , website of DPV Deutscher Pressevertrieb GmbH