Swiss museum pass
The Swiss Museum Pass Foundation was established in 1996 together with the Federal Office for Culture , Switzerland Tourism and the Association of Swiss Museums based in Zurich. The purpose of the foundation is to promote cultural diversity, as well as education and knowledge in society, and to convey and disseminate it with the operation of a Swiss museum pass.
The operation of the museum pass is intended to make museum visits more attractive and increase visitor frequency.
Theo Wyler , who died in 2011, was co-founder, father and long-time managing director of the idea of the Swiss Museum Pass .