Seniors day
Senior days are events for and with the target group of older adults . There general knowledge about aging , but also a lot of special knowledge about nutrition , exercise , care, nursing / medical preventive care and therapy options is imparted.
Since 1989, the BAGSO - Federal Working Group of Senior Citizens ' Organizations, has organized the German Senior Citizens' Day every three years. In many municipalities, senior citizens 'events with lower admission and food prices are alternately offered, also in some federal states state senior citizens' days. The political or ecclesiastical communities understand this as a social service to prevent loneliness. These senior days are also called senior afternoon, senior carnival, senior summer festival and the like. announced. Widespread in Austria and Switzerland there are senior days in retail with a special discount for older people (mostly 50+). In the advertising, it is particularly pointed out that the sales staff take a particularly long time to advise. Older, economically interesting target groups (because of a growing population and an above-average share of disposable income or savings) are already being addressed as a silver market and special campaigns are planned for them.