Service desert
Service desert is a catchphrase from the field of management that was coined by Hermann Simon in Spiegel 51/1995. It denotes "the total lack of acceptable service". It is used to describe, for example, a country, a region or an area where the service sector in general or in particular the attention to customers and clients is weak, poor or not at all developed. The term is accordingly negative .
The term is often used for Germany . The background to this is that many companies do not offer any further services after purchasing a product or do not consider customer requests. This generally includes repairs and maintenance. These are only made against payment of additional fees.
literature
- Stefan F. Gross: Outbreak from the service desert MI Verlag 1998, ISBN 978-3478242608
- Viola Reinhardt: Service begins with a smile: Blossoms in the Servicewüste Books on Demand GmbH; Edition: 1 (May 14, 2008), ISBN 978-3837026177
Individual evidence
- ^ German Marketing Day in Wiesbaden; mentioned in Welt Online, October 30, 1995, The Cross with Service .
- ↑ Service desert Germany , in Spiegel No. 51/1995 p. 82
- ^ Duden-Online: Service desert