Silva publishing house
According to its statutes, the Silva-Verlag cooperative from Zurich was "an association of manufacturing companies with the purpose of publishing and promoting artistically and educationally valuable pictures in connection with the sale of the goods they produce". It was founded by well-known Swiss companies during the Second World War (Steinfels, Toni-Molkerei, Thomy Franck AG, Lindt & Sprüngli ). The cooperative was entered in the commercial register on January 5, 1944. The Steinfels company's head of marketing at the time had the idea of founding it.
Publishing history
The first books appeared during the Second World War. The first book was Heidi (Volume I). The books (without pictures) could be obtained from the publisher for CHF 4.80 each. The cooperative gave the pictures to be stuck in the books by sending in vouchers ("Silva points"), which were obtained by buying products from companies affiliated with the "Silva picture service". The vouchers were printed on the packaging of the goods, e.g. B. on Banago , Incarom etc.
From 1957 the "Silva-Revue" appeared. It was printed in German, French and Italian by the company 'Chemigraphisches Institut AG' in Glattbrugg . The document was sent to all households in Switzerland free of charge. It appeared several times a year at regular intervals. Each issue had 24 pages containing texts (articles and advertisements) and images. Most of the advertisements came from companies that gave away Silva points.
In 1992 the Silva publishing house relocated from Zurich to Dietikon .
Due to financial considerations, the independent book production was stopped at the end of 1998. At the general assembly on December 20, 1999, the then members of the cooperative decided to liquidate the company. The entire division was sold to the German Bertelsmann group. On May 28, 2001, the liquidation ended and the cooperative was deleted from the commercial register.
A remainder of books and administrative, accounting papers went into the possession of Lindt & Sprüngli, which were commissioned to properly destroy them after the statutory retention period. An exception were 52 illustrations by the painter Peter Luck, which only appeared after the liquidation was completed. The pictures of a storage power plant in the Alps have sometimes been awarded to the Capauliana Foundation in Chur.
In 2007 the discount system was taken over by BEA + Poly-Verlags AG . Still existing Silva points are accepted by BEA-Verlag to this day .
Individual evidence
- ^ Collection of Federal Court judgments
- ↑ Commercial register extract
- ^ BEA-Verlag: Silva point system adopted. In: Persoenlich.com. October 5, 2007, accessed February 20, 2019 .