Sitecore
| Sitecore Corporation | |
|---|---|
| legal form | Corporation |
| founding | 2001 |
| Seat |
Copenhagen , Denmark
|
| management | Michael Seifert ( CEO ) |
| Branch | software |
| Website | www.sitecore.net |
Sitecore is a Danish company specializing in customer experience management , which offers software for web content management and multichannel marketing automation . The company was founded in 2001 in Denmark.
Company formation
In 1998 the Danish programmers (former students of the University of Copenhagen , Denmark ) Thomas Albert, Jakob and Peter Christensen, Ole Sas Thrane and the current managing director of Sitecore Michael Seifert founded a company that dealt with system integration. The main focus was on those websites that were implemented or built with the help of Microsoft technologies . At the time, building and managing websites required the know-how of a programmer or developer. Ole Sas Thrane and Jakob Christensen developed a number of methods to automate these processes and decided to create a marketable product that would today be classified as a web content management system.
In 2001, Sitecore was spun off as a separate business area and initially sold content management systems on the Danish market for IT departments. This business area subsequently developed into a global provider of customer experience management software, which primarily targets corporate marketing departments and marketing service providers.
Further development
2011: Sitecore acquires pectora, a provider of web publishing solutions for integration in print-based projects
2013: Sitecore acquires commerceserver.net (formerly Ascentium) and takes over the development, marketing and sales of the former Microsoft product.
2014: Sitecore acquires majority stakes in Komfo, a Danish social media marketing and engagement manufacturer and publishes its social media marketing suite "Sitecore Social".
2015: Part of the Sitecore company moved to Marina Plaza in Sausalito, California, USA.
2018: Acquisition of Stylelabs, a software provider for marketing technologies, with the aim of integrating Stylelabs digital asset management, marketing resource management and product information management applications into the Sitecore Experience Cloud.
2019: Sitecore acquires Hedgehog, a customer and partner-centric digital consultancy, to accelerate digital transformation initiatives and expand support for the partner ecosystem.
Leadership
Michael Seifert was the company's CEO from 2001 to 2017. His method of collecting empirical analysis data was granted US Patent 8,255,526 in August 2012.
Web links
Individual evidence
- ↑ pentia: How it all began - The five founders in 1998 , We are the founders of Sitecore , pentia.net (English), February 5, 2016
- ↑ North Bay Business Journal: Sitecore triples size in Sausalito move (article from August 4, 2014) , northbaybusinessjournal.com (English), February 5, 2016
- ↑ From Web CMS to Print, Sitecore Adds Print Media to Customer Engagement Platform via Acquisition cmswire.com, February 5, 2016
- ↑ Gartner, Inc: Sitecore Acquires Commerceserver.net to Extend .NET CXM Play (article of November 27, 2013) , gartner.com (English), February 8, 2016
- ↑ KMWorld: Social media marketing from Sitecore (article from July 14, 2014) , kmworld.com (English), February 8, 2016
- ↑ (Press Release): "Sitecore to Acquire Innovative Content Marketing Software Vendor Stylelabs". Sitecore, October 9, 2018, accessed June 5, 2020 .
- ^ "Sitecore Completes Hedgehog Acquisition". In: www.sitecore.com. Sitecore Press Release, June 10, 2019, accessed June 5, 2020 .
- ↑ Christensen, Jakob H. & Seifert, Michael: US patent 8255526. In: "Method for collecting human experience analytics data". issued 2012-08-28, assigned to Sitecore A / S, August 28, 2012, accessed June 5, 2020 .