Skippie

Skippie (from English s chool ki ds with i ncome and p urchase p ower, also "skipp" -ie; in German about " students with income and purchasing power ") describes the group of people who are characterized by the characteristics on the one hand

• To be a student

on the other hand about

• Income (regular income, e.g. pocket money, jobs, inheritance, etc.)

and

• Purchasing power (theincome availablefor consumption )

to dispose of.

This acronym is used in a business context and enables, for example, psychographic segmentation in marketing .

Similar terms

• Buppie (black yuppie)
• Rumpie (rural, upwardly-mobile professional), young, newcomer from the country or career-conscious person.
• Woopie (well-off older people), financially secure (and therefore affluent) seniors.
• Yuppie (young urban professional), young, career-conscious, metropolitan person.
• Yuspie (young urban single professional), a single with a university degree and a good position.