Social media newsroom

A social media newsroom (SMN) is a tool of social media relations and public relations . It is characterized by the central bundling of information and content ("content", see also media content ) as well as the offer of direct dialog with the operator of the SMN, usually companies and organizations, and the reference groups (see stakeholders ). In terms of integrated communication , an SMN combines elements of an online press area and an online media library with the idea of ​​a corporate blog and the functionality of social media . It can be an integral part of aBe a website as well as be designed under an independent web address (URL), for example as a landing page or topic portal.

function

From a technological point of view, the social media newsroom is a specifically programmed content management system (CMS) that can centrally manage and structure not only proprietary, but also externally hosted digital content. In addition to online press releases and company news , externally scattered content from podcasts , YouTube , Flickr , Twitter , blog articles, web feeds , Facebook , XING , LinkedIn , etc. are integrated. In addition, third-party content can be used for your own website in this way, for example presentations from Slideshare or related blogs.

Use

The expected benefits of the SMN are naturally different both on the part of the various target groups and on the part of the operator. A general advantage is that due to the variety of content made accessible in the SMN and its user-oriented structure, journalists and other target groups such as e. B. potential and existing customers, business partners, investors, employees, non-governmental organizations and a broad audience can be addressed through many channels. The integration of selected social media channels and other response offers make it easier for visitors to the SMN to interact with the operator. The operator interface (backend), which can be operated more or less intuitively, depending on the manufacturer of the CMS, is expected to simplify and accelerate the workflow, quality assurance and monitoring functionality, and not least, improved added value.

Individual evidence

1. ↑ Social Media Workflow + Monitoring  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.  
2. ↑ Collection of links with examples In: Scoop.it
3. ↑ Social Media Newsroom - Checklist for download . In: NewsRoomWizard , August 8, 2012, accessed August 10, 2012.
4. ↑ cf. Jodeleit, Bernhard (2012): Social Media Relations. Guide to successful PR strategies and public relations in Web 2.0. Heidelberg: dpunkt. ISBN 978-3864900143
5. ↑ cf. Neil Gibbons: Hold the front page ( Memento of the original from February 25, 2012 in the Internet Archive ) Info: The  archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. . In: Communicate , November 23, 2009, accessed May 23, 2012.
6. ↑ What is actually: a social media newsroom? . In: Online-PR 2.0 Blog , October 7, 2011, accessed May 23, 2012.
7. ↑ For example, the newsroom of the city of Stuttgart ( memento of the original from July 30, 2012 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. 
8. ↑ What use does a corporate (social media) newsroom actually have for ...? In: Issuu.com
9. ↑ cf. Isabelle Hein: The trend towards the social media newsroom ( memento of the original from May 25, 2012 in the Internet Archive ) Info: The  archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. . In: PR-Lost & Found , April 26, 2010, accessed May 23, 2012.