Sport & Salon
Sport & Salon , subtitled Illustrierte Zeitschrift für die Vornehme Welt, was a four-week magazine in quarto format in Vienna during the kuk era . The magazine, first published in 1888, dealt primarily with the world of the aristocracy, cultural events, fashion and sports. The magazine did not survive the decline of the Danube Monarchy after the First World War and was discontinued with the issue of December 22, 1918.
Content
Sport & Salon was probably an average of 20 pages. The title, which has largely remained unchanged over the years, was usually adorned with the image of an aristocratic person, primarily female. The content was broken down roughly as follows:
- Court and Society
- From the very highest imperial house
- From foreign courts
- Aristocracy and society
- Diplomacy and clergy
- Army and Navy
- Sporty panorama
- Theater, music and literature
- various
Changes were made to the details again and again. For example, for a long time there was also a section listing the Jours and Jours Fixes, which meant hospitality in houses of the “noble world”. The sports section dealt primarily with "running" and "trotting"; for a time, however, sports such as lawn tennis, automobilism and fencing were also of interest. But it also happened once that a photo of a footballer who was known for his good looks was posted without any other context.
In total, every second or third page had one or more photos, usually of members of the aristocracy, and almost always one of their youngest offspring. There were also pictures of cultural workers, mostly actors or actors from the upscale music scene. Occasionally pictures of military installations were also found. The sports part was usually decorated with one or more photos of racehorses, their aristocratic owners and race-goers.
Advertisement was rarely carried out on the editorial pages. The advertisements were mostly concentrated on two or three pages of each issue. The advertisements, often with smaller illustrations, mainly advertised goods and services that were more suitable for high demands. Advertisements for luxury hotels were popular in Vienna, but also in tourist places such as Abbazia, which is now the Croatian Opatija , which was very popular at the time . Then there was fashion, lingerie, various health products, wines and spirits, and later also for modern industrial products such as cameras, automobiles, kitchens and sanitary ware. Doctores, exterminators and financial service providers dominated services.
Late 1918 - attempted resuscitation in 1924
Shortly after the end of the First World War on November 11, 1918, the magazine was published on December 1 as “ Special Issue : Filmzauber ” - probably an attempt at reorientation and with 52 pages at the same time the most extensive edition of the magazine. Serial novels had also been a focus of the magazine for some time - but in the December 22, 1918 issue, Sport & Salon printed the last part of Fritz Banli's Agate Imhoff serial and referred its readership to a publication from January 1, 1919 published by the Elbemühl ”published Wiener Woche , with which Sport & Salon“ merged ”.
In May 1924 Otto Goldschläger, presumably a journalist, tried to revive the magazine as editor and owner and to have it appear “ 1 to 2 times a month ”. The format of the title page remained unchanged, as did the tenor of the content. On page two he stated “ at a time when the concept of refinement has become an almost empty phrase ” to want to offer a magazine for the noble world and promised “ to stand up for that true refinement of the way of thinking and the way of life, of which the great ones Centers of the world before the war were fulfilled, our beautiful Vienna leading the way. “But Goldschläger's appeal to a bygone era failed and it remained with this single issue.
Remarks
This article is limited in its presentation to the issues of Sport & Salon from 1900, since only these are available for inspection. The 30-year publication time and the associated loyalty of advertisers for many years speak for a relatively high popularity of this magazine. However, nothing can be said about their distribution, as there are no circulation figures.
It is also noteworthy that none of the present editions of the magazine published an imprint and, apart from the authors of the serial novels, no article contributors were named anywhere - the latter is possibly also explained by the fact that, among other things, in an advertisement dated January 4, 1900 It was therefore asked to “kindly send news about family events, festive, artistic and sporting events, change of domicile and other communications whose publicity is desired” to the editors. Because Sport & Salon as the “organ of the noblest society” has a great interest in such “messages that are recorded free of charge”.
Individual evidence
- ↑ This Viennese week in the "Verlag der Elbemühl" is probably not identical with or forerunner to the Wiener Woche published in 1933 and 1934 .
- ↑ TO OUR PT READERS! , Full-page advertisement in Sport & Salon from December 22, 1918
- ^ PT , advertisement in Sport & Salon of January 4, 1900
Web links
- Editions digitized by the Austrian National Library : Sport & Salon (online at ANNO ).