District newspaper
District newspapers are specifically dedicated to the events in individual districts, which are often neglected by the daily newspapers. They are made from within the district, i.e. with close proximity to the reader.
The economic basis of the district newspaper, which is usually distributed free of charge, is the local economy. At far cheaper prices than in the daily newspaper, it can reach its clearly defined target group directly . With the advent of phototypesetting in the 1960s , there was a significant cost reduction in technical newspaper production. The publishers of neighborhood newspapers are often local associations. The newspapers published by district associations are also produced to a large extent on a voluntary basis and therefore have a cost advantage over professional newspapers. However, commercial publishing chains have also formed that distribute district newspapers free of charge (e.g. BAZ with a total circulation of around 1 million).
The daily newspapers try to defend themselves against the supposedly emerging competition with their own district pages and special conditions for advertising prices.