Stephan Grünewald
Stephan Grünewald (born November 8, 1960 in Mönchengladbach ) is a German psychologist and market researcher .
Life
Grünewald completed a psychology degree at the University of Cologne with Wilhelm Salber, among others . In 1987, immediately after graduating, he and his partner Jens Lönneker founded an "Institute for qualitative market and impact analyzes", since 1997 the rheingold institute for qualitative market and media analyzes and for a while worked as a psychotherapist .
Grünewald's Institute uses in-depth interviews for its market research projects, of which around 5,000–7,000 are carried out each year. His customers include international corporations and brands.
Since 2006, Grünewald has authored several popular non-fiction books on the sensitivities of German society, including Germany on the Couch (2006) and most recently Die exhaustfte Gesellschaft (2013), which became bestsellers.
Grünewald is married and lives in Cologne with his wife and four children .
Publications
- Germany on the couch. A society between standstill and passion. Campus-Verlag, Frankfurt am Main / New York 2006, ISBN 3-593-37926-0 .
- Cologne on the couch. The indestructibility of longing. KiWi, Cologne 2008, ISBN 978-3-462-03814-9 .
- with Ursula Groeger and Heiko Thomas: Psychology of old-age provision. How do couples decide? A typology. German Institute for Pensions , 2011, ISBN 978-3-934446-46-5 .
- The exhausted society. Why Germany has to dream again. Campus-Verlag, Frankfurt am Main / New York 2013, ISBN 978-3-593-39817-4 .
- How is Germany ticking? Psychology of a Troubled Society . Kiepenheuer & Witsch, Cologne 2019, ISBN 978-3-462-05244-2 .
Web links
- Stephan Grünewald , website
Individual evidence
- ↑ Verena Koll: Lovesickness in Lindenthal. In: ksta.de. Kölner Stadtanzeiger, July 23, 2013, accessed on March 11, 2016 .
- ↑ Sabrina Gollers: Stephan Grünewald: "The desire to be able to describe being characterizes a good market researcher." (Interview). In: marktforschung.de. June 24, 2008, accessed March 11, 2016 .
- ↑ Tanja Kewes: Sitting on the couch . In: Handelsblatt . No. 12/06 .
| personal data | |
|---|---|
| SURNAME | Grünewald, Stephan |
| BRIEF DESCRIPTION | German psychologist, market researcher and book author |
| DATE OF BIRTH | November 8, 1960 |
| PLACE OF BIRTH | Mönchengladbach |