Store test

The Store test (also store test or loading test ) is a field experiment the primary market research , in which a product is offered under controlled conditions in selected stores a trial basis.

In the store test, the products are offered within the range of a retail store under real but controlled conditions and examined with regard to sales and customer reactions. It provides information about the effectiveness of the marketing measures used , such as the prospect of success for new products, pricing, product placement or advertising at the point of sale . In contrast to the regional market test , the store test, which is usually carried out in 15 to 30 shops, is cheaper and quicker to carry out. However, it usually does not provide any representative data.

literature

• Andreas Scharf, Bernd Schubert: Marketing, introduction to theory and practice . Schäffer-Poeschel Verlag, ISBN 978-3791092348 .
• Roland Mattmüller: Integrative Process Marketing . Gabler, 2004, ISBN 978-3409214278