Sale
In retail , a sale is the rapid sale of mass media with very high product rotation , especially for current media products .
General
Selling is a trading strategy that also aims to lower the storage risk . The product life cycle consists of the four phases of product development , marketing , sales and resale. This sale represents the final phase of the product life cycle, because the products are considered obsolete , technically obsolete or slow-moving and may still be bought with discounts . The term sell-off is also used in retail for sales , clearance sales , special offers or end-of-season sales with similarly high product rotations. This is particularly true of perishable foods that are offered at reduced prices.
When sales is an action sale , in which time, space or assortment related special incentives are offered. These can be carried out in the form of discounts ( e.g. competitions or other sales promotions ), but also in the form of an increased frequency of visits and discussions with retailers. Discontinued models for higher-value consumer goods are also sold off (e.g. so-called brown goods ). Selling is sometimes also used to describe conventional sales of goods in order to suggest to the customer that it is a cheap purchase offer.
Print media
Daily newspapers that appear in the early morning can hardly be sold in the afternoon, especially if an evening newspaper appears. In the case of magazines such as SPIEGEL , 72% of all copies go over the counter on the first day of sale Monday (“Monday is Spiegel day”), on Tuesday only 14% and on Wednesday only 6% of the circulation . The fast sale must be taken into account by correctly determining the size of the print run in order to keep the remission as low as possible.
economic aspects
When sales is particularly fast-moving items whose procurement very carefully by accurate needs assessment predispose is. The previous average requirement of a kiosk for daily newspapers can be too low due to special events , so that a sudden excess demand leads to gaps in the shelves (“ out of stock ”) with lost sales. Conversely, a surplus stock which to Remittenden leads to avoid.