Scatter plan

This article looks at the media strategy distribution plan . For the use of the term in municipal services, see winter service .

A distribution plan provides an overview of the timing of advertising measures, e.g. B. advertisements, leaflet distributions or posters.

The time and period of the advertising media and advertising media are regulated in the distribution plan. The advertising objectives and the relevant target group of the advertising company must be taken into account . Efficient advertising should be achieved and wastage should be avoided. A distribution plan ranges from regional to global .

See also

Media planning