T-Commerce

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T-Commerce describes trading or the processing of economic transactions via a television set as a distribution and marketing medium. In terms of electronic business, T-Commerce is therefore described as one of the sub-areas within U-Commerce .

Overview / idea

T-Commerce is a new marketing and distribution channel that is currently underdeveloped, but according to experts , it can become the third digital world of experience alongside m-commerce and e-commerce in the long term. In addition to a set-top box, a digital return channel is a technical requirement for t-commerce . T-Commerce should become an economic basis for IPTV .

With T-Commerce, customers leaf through a provider's offer by remote control, place the selected items in a shopping cart and place an order for the products, which are then delivered by post. The products offered can relate directly to the television program in the context of which they are offered. For market researchers, this is the great advantage of t-commerce.

Types / products

Well-known products such as

development

  • May 2001: The US broadcaster NBC tests the possibilities of t-commerce for the first time (sales of the series star's shirt during commercial breaks led to 3000 orders).
  • The total turnover of all T-Commerce segments (excluding merchandising) in 2003 was around 2.7 billion euros.
  • Firmly established in the German television landscape since 2004 (sale of ring tones, SMS games, auctions, product sales). In 2004 more than 15% of the turnover of the TV broadcaster RTL came from activities outside the usual TV business.

Current situation

  • A uniform standard for "intelligent" television sets has meanwhile been found, but the corresponding devices are not widely used by consumers.
  • Teleshopping providers make millions in profits. Broadcasters such as ZDF and RTL are starting to broadcast interactive programs.

See also