Tampax
| Tampax | |
|---|---|
|
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| Owner / user | Procter & Gamble |
| Introductory year | 1931 |
| Products | tampon |
| Markets | worldwide |
| Website | www.tampax.com |
Tampax is a brand for tampons and belongs to the US group Procter & Gamble .
history
Both the brand and the product were invented by Earle Haas , who applied for a patent in 1931 . However, he failed to interest anyone in his invention, whereupon on October 16, 1933, he sold the patent and trademark for $ 32,000 to Gertrude Tendrich, a businesswoman from Denver. She founded the company under the name "Tampax" and was its first president. Tendrich made her first Tampax tampons at home, using a sewing machine and Haas' tamping machine. Haas design tampons were first sold in the United States in 1936. The tampons were biodegradable from the start .
From 1937 onwards, Tampax worked with the McCann Erickson advertising agency and in 1949 advertisements appeared in more than 50 magazines. In the 1930s and 1940s, Tampax selected female athletes as brand ambassadors.
During the Second World War , Tampax manufactured large quantities of wound dressings for the military. In the company's history, the majority of the workforce was female. Financially independent and debt free, Tampax ranked 4th on the Fortune 500 list for return on equity.
Tampax submitted a series of medical studies to prove the safety of tampons in 1945.
Tampax was an independent company based in Palmer , Massachusetts and headquartered in New York City for over 50 years . The company, renamed Tambrands, Inc. in 1984 , was bought by Procter & Gamble in 1997 . Tampax is available in over 100 countries; there is no distribution in Germany and Austria .
Web links
Individual evidence
- ^ Jaime Schultz: Qualifying Times: Points of Change in US Women's Sport ( en ). University of Illinois Press, March 15, 2014, ISBN 9780252095962 .
- ↑ Janice Delaney, Mary Jane Lupton, Emily Toth: The Curse: A Cultural History of Menstruation ( en ). University of Illinois Press, 1988, ISBN 9780252014529 .