Teddy Hermann
| Teddy-Hermann GmbH | |
|---|---|
| legal form | Company with limited liability |
| founding | 1912 |
| Seat | Hirschaid , Germany |
| management |
|
| Number of employees | 46 (2011) |
| sales | 4 million euros (2010) |
| Branch | Toys |
| Website | teddy-hermann.de |
Teddy-Hermann GmbH is an international manufacturer of plush toys and one of the oldest manufacturers of teddy bears in Germany . The company headquarters are in Hirschaid .
Products
Teddy-Hermann's main products are plush toys , especially teddy bears. There are three product lines:
- Hermann Teddy Original,
- Hermann Teddy miniatures and
- Hermann Teddy Collection.
Hermann Teddy Original is primarily for collectors and includes teddy bear replicas, classic teddy bears, artist bears, designer bears and mohair teddies . All Hermann Teddy Original plush toys are produced in Hirschaid. The miniature line includes teddy bears that are four to six centimeters tall. Teddy bears and plush toys from the Collection line are made for children and adults.
history
After working for several years in the family business of his father Johann Hermann, which produced children's violins and toys, Bernhard Hermann founded his own company in Sonneberg in 1912 with the trademark BEHA Quality Germany. During the First World War , Hermann was drafted into the army, and his wife Ida Hermann ran the company during this time. Because of material shortages after the war, many Sonneberg toy factories disappeared , but Hermann's production also survived hyperinflation and the economic downturn. In the 1920s, Hermann had good business relationships with international department stores such as FAO Schwarz , Knickerbocker , Woolworth and Galeries Lafayette . These years of export are considered the “golden years” of the company and for the entire Sonneberg toy industry.
During the Great Depression, Hermann saved his company by developing good business relationships with toy retailers in Switzerland, where the economy continued to flourish. In the 1930s, the BEHA company used the so-called "Sonneberg pattern". The teddy bears got bigger eyes that were closer together, giving them a more childlike appearance.
post war period
In 1947, Bernhard Hermann founded a branch in Hirschaid because of the threat of expropriation by the communist government. In 1953 the Hermann family moved to Hirschaid and the company was registered as "Teddy Plush Toys Factory Gebr. Hermann KG" . Teddy-Hermann grew from the move to Hirschaid until the end of the 1950s. During this period, it produced up to 500,000 teddy bears per year as well as other plush toy series such as squirrels , dogs, rabbits, pandas, penguins and horses. After Bernhard Hermann's death in 1959, his sons Hellmut, Arthur and Werner ran the growing company. They introduced new series until the late 1960s. In the 1950s and 1960s, the domestic market was more important than the foreign market.
In the 1980s and 1990s, Margit Drolshagen, Marion Mehling and Traudel Mischner, the daughters of Artur and Werner Hermann, took over the company and developed the three current product lines. In order to serve the US collector 's market, Teddy-Hermann set up a Gebrüder-Hermann-Fan-Club. This collector's market was significant in the 1990s and there were more than 250 dealers in Teddy Hermann products in the United States. In 1991 the company was split into the “Gebr. Hermann GmbH & Co. KG ”and the“ Teddy-Hermann GmbH ”. In the mid-1990s, Teddy-Hermann presented the Hermann Teddy Miniaturen and Hermann Teddy Collection product lines. In 2000 the company founded the Teddy Hermann collectors club.
literature
- Pauline Cockrill: 100 Years of Teddybears (original title: The Teddybear Encyclopedia , translated by Ursula Bischoff), Coventgarden, Munich 2001, ISBN 3-8310-9007-6 .
- Wolfgang Froese, Daniel Hentschel: The big Teddy Hermann book , Puppen & Toys publishing house, Duisburg 2008, ISBN 978-3-87463-415-1 .
- Linda Mullins: Teddy Bears Past & Present , Hobby House Press, Cumberland 1991, ISBN 0-87588-384-2 .
- Christel Pistorius, Rolf Pistorius: Tales of Teddy Hermann , Weingarten , Weingarten 1994, ISBN 3-8170-1015-X .
- Milton R. Friedberg: Teddy Bears and Stuffed Animals by Hermann Teddy Original. 1913-1998 , Atglen, PA 1999.
- Jürgen Cieslik, Marianne Cieslik: Ciesliks Teddybär-Lexikon , Jülich 1998, pp. 88–93.
- Christel Pistorius, Rolf Pistorius: Teddy bears from 1904. Price guide 2010/2011 , Duisburg 2010, pp. 46–53.