The underdogs
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The Underdogs are a New Zealand music or charity project that produced the country's best-selling single A Very Silent Night at Christmas 2007 .
A very silent night
The song A Very Silent Night ("Einevery Silent Night") was marketed as a Christmas single for dogs and the music was recorded in the highest frequency range possible on an audio CD , which is at the human hearing limit and can hardly be heard by humans. A video was shot in which 14 mastiffs, two models as Christmas elves and the New Zealand rapper Dei Hamo as Santa Claus can be seen. Director Chris Graham, who among other things had shot the music videos for New Zealand's star rapper Scribe, borrowed from the videos for Drop It Like It's Hot by Snoop Dogg and Not Many by Scribe. You can see a dog with Santa Claus who is finally happy about the Christmas CD. His thoughts are made visible with speech bubbles or pictograms, because even with the video nothing can be heard by human ears.
However, even animal ears can only do something with the original CD, as the extreme frequency ranges are cut off with compression methods such as MP3 or the video compression used by YouTube. At a CD presentation in a shelter in Wellington, the dogs are said to have reacted to the high-pitched music.
The single was released by Universal in early December 2007 and rose from # 6 to # 3 in Christmas week to the top of the New Zealand charts .
The proceeds from the sale (4.99 NZD, about 2.60 EUR per CD) will be donated in full to the New Zealand animal welfare organization SPCA (Royal New Zealand Society for the Prevention of Cruelty to Animals).
Web links
- About the video (English.)