Tower oil
| Tower oil
|
|
|---|---|
 |
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| legal form | GmbH |
| Seat | Wels , Austria |
| management |
|
| Branch | Mineral oil trade |
| Website | turmoel.at |
Turmöl is a petrol station brand of the Doppler Group based in Wels . With 169 petrol stations (as of August 2016), the discount brand is represented in all Austrian federal states except Tyrol and Vorarlberg .
history
The Turmöl brand was founded in the late 1940s by the Soviet occupying forces to supply the population with mineral oil products. At the beginning, the company operated under the name Zum Roten Turm . The Soviets had seized over 300 formerly German companies with 60,000 employees and continued to operate them under their own administration. Some of these companies were sold to straw men who acted as trustees for the Communist Party of Austria(KPÖ) managed. The trust agreements were kept secret. The Communist Party itself never appeared in its companies. The trust agreements stipulated that the straw men “had no property rights of any kind whatsoever”, always acted according to the instructions of the Communist Party and had to deliver “all profits” to the true owner. An attractive salary was paid for this straw man role. The KPÖ thus had financial resources in the millions.
The veiled ownership structure of Turmöl became public in 1980. In 1979 the KPÖ wanted to sell the tower oil, the value of which was given as 490 million schillings, around 70 million marks (in today's purchasing power 77 million euros). At that time, the company covered 80 percent of private heating oil requirements in Austria and had a network of 50 filling stations. The straw man Martin Maimann refused to agree to the transaction (despite a severance payment of 21 million schillings) and declared that the company belonged to him and that his payments to the KPÖ were always voluntary. The KPÖ gave up its camouflage strategy because of the high value and went to court, where it was essentially right and the trust agreement was essentially considered valid.
In 2003, Turmöl and all of its existing gas station locations were taken over by the Doppler Group and positioned as a discount gas station. A complete brand relaunch took place in 2007. The key visual of the design at the time was a talking gas pump in different versions.
A cooperation with the Austrian trading company Spar started in 2009 . Since then, numerous supermarkets have been located at the Turmöl filling stations under the SPAR express brand . The cooperation was intensified at the end of 2010 and also transferred to other Doppler filling stations.
In 2011 the brand identity was revised again. With a revision of the logo and the addition of “tankable prices”, Turmöl’s aggressive pricing policy is reinforced. In addition, 30 Turmöl filling stations (as of June 25, 2013) were converted to unmanned fuel terminal stations under the Turmöl Quick brand .
Products
Turmöl offers super petrol (95 octane ) and diesel at all petrol stations . Super plus (98 octane) is also available at some locations.
- Tower Oil Racing
Since 2011, the Doppler Group has been testing diesel fuel without biogenic admixtures at 11 Turmöl filling stations under the name Turmöl Racing Diesel . After the test phase was completed, the range was expanded to include around 40 tower oil stations. Turmöl Racing Super 98 fuel has also been available at some Turmöl filling stations since 2013 .
- Pico bello
A washing system is operated on some tower oil stations under the Pico bello brand .
Web links
Individual evidence
- ↑ Tower oil filling stations . Tower oil website. Retrieved August 27, 2016.
- ↑ Der Spiegel of December 7, 1981: "Rote Kohlen"
- ↑ RIS - 8Ob565 / 87 - Decision text - Justice (OGH, OLG, LG, BG, OPMS, AUSL). In: ris.bka.gv.at. Retrieved March 28, 2018 .
- ↑ History of DOPPLER group . Website of the Doppler Group. Retrieved June 25, 2013.
- ↑ SPAR express petrol station shops start expansion . Website of the Doppler Group. Retrieved December 23, 2011.