Unique content

Unique content is a catchphrase from the field of search engine optimization (SEO). “Unique content” is a prerequisite for successful search engine placements and a unique selling point for websites .

In order to distinguish yourself from other sites on the web or to highlight your own offer, it is i. d. It is usually necessary to publish attractive texts that bind both the search engines and the reader to themselves. If the same content can be called up under different URLs , this is referred to as duplicate content . Unique content is usually mentioned in the same breath as search engine optimization, since the revision of the website texts is always included in a comprehensive optimization.

Placements on the first search results page on Google , Yahoo , Bing and other search engines can usually only be achieved if unique content is used.

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A webmaster has several options to get unique content for his homepage. He can write it himself or hire a text agency to do it. So-called content exchanges or text marketplaces are also suitable for creating unique content.

See also: content farm