Rental version
In contrast to the purchase version, a rental version is a data carrier specially produced for media rental in video stores (formerly video cassettes , now mainly DVD and Blu-ray ). It is therefore a form of product differentiation . The rental in video stores is part of the film exploitation chain .
Rental versions are sometimes published before the purchase version (so-called rental window , also called rental window , varies from one week to a maximum of three months, depending on the rental company). If the rental and purchase versions are released at the same time, this is known as direct marketing .
Rental versions differ significantly from purchase versions. Typical possible differences are:
- lower selling price
- more trailers
- less bonus material
- fewer audio tracks / languages
- Lack of a turnaround Covers
- different cover design
- different cut version with possibly different age rating
Rental versions can also be purchased by end customers. In online shops , rental versions are sometimes not clearly marked, but can only be identified as such via the European Article Number .
Individual evidence
- ↑ Sales survey : Will the rental window be closed soon? , accessed October 3, 2014
- ↑ Why Fox will continue to fight for the rental window in the future , accessed on October 3, 2014