Election communication
As choice communication is referred to in the communication science a particular form of communication (or a communication type).
It is characteristic that
- for a larger number of potential recipients
- a lot of information is kept ready,
- from which the recipient can choose.
The group of recipients can be indefinite, definite or definable.
Examples are libraries , databases and television .
See also
literature
- Gernot Wersig : The communicative revolution. Strategies for Overcoming the Crisis of Modernity . Opladen: Westdeutscher Verlag 1985 . ISBN 3531117343