Web award
A web award (also known as a web award ) is an award for a website . Web awards are given by award givers, who can be private Internet users or professional online media, for particularly successful, and occasionally ironically, for particularly unsuccessful websites.
The award procedures are varied: Some award givers only honor websites that have applied for the award. Some give awards on their own initiative. Some awards are given to any number of websites, others only once a month to one website at a time.
Web awards were particularly important in the early days of the World Wide Web , as they - similar to web rings - linked thematically similar pages with one another using hyperlinks . Receiving an award was often motivating for website builders because it gave them feedback on their work. Web awards from well-read online publications in particular could lead to previously unknown sites becoming known and further linked.
Web awards were also used as a means of viral marketing : in order to finally receive an award, website operators usually had to incorporate the award logo into their website and link it to the award giver. In this way, the award giver's position in search engines has been improved.
With the emergence of more and more awards, the award process of which was non-transparent and whose informative value was questionable, web awards lost a lot of their importance.
There are two categories of web awards. On the one hand there are the web awards, which represent an honor and on the other hand there are the so-called fake awards. These fake awards do not serve to honor, but are only a kind of link exchange by the lender.
The awarding of web awards - as a boom - is more of a relic from the 1990s and lasted until the early years after the turn of the millennium. Often there were small private websites of operators who considered themselves qualified enough to judge other websites and to present them with an award. Occasionally, this is still the case today. In the course of this, more and more website operators - not least due to the pressure of various media reports regarding emerging mass warning procedures due to z. B. lack of imprints - tried to design their pages more seriously, the hype about awarding their own awards seems to be decreasing, at least in the area of amateur hobby websites.
Today there are also portals with the aim of evaluating private homepages and, if necessary, of giving them an award. There are currently around three major portals nationwide with a not inconsiderable number of visitors.